1. Put advertising of your mailing in specialized list catalogs.
Since your mailing list is the underlying asset, then you are obliged to o advertise your mailing by new ways and increase the asset in the bulk. One of the effective ways of attracting targeted subscribers is advertising of mailing, placed in specialized subject directories.
In addition, there are other specialized catalogs of mailings. For example, you can use other theme centers on the theme of your mailing, they offer placement of links or mailing lists.
2. Place a paid contextual advertising with the announcement about your mailing.
When you have a mini site mailing list, you can experiment with paid advertisements about your mailing that you can place on the services of contextual advertising. This is the easiest way to get targeted subscribers directly from search engines and from the most visited sites on the Internet on the theme of your ads.
Of course, this method of advertising requires some financial cost, so you can start using it not immediately, but when all other means of attracting subscribers will already be well established and perfected.
3. Use viral marketing to get the flow of subscribers.
Viral marketing is realized through creation and proper dissemination of copyright material, each of which contains blocks with advertising of your mailing list and “back links” (generate reverse traffic) on the mini site of your mailing. Such materials can be your original articles, your e-books, multimedia products for your topic list, which you distribute for free so that they will start their own reproduction and wide distribution among your target audience. It all depends on the quality and usefulness of materials. If you create a truly worthy material, then people will study them themselves, and then pass to others, etc. So they will be transmitted as the virus to others.
Remember that in any such material it should be advertisement of your mailing and mandatory link to the page or mini site of mailing or a thematic center, where people will be able to issue a quick subscription to your mailing. This is the basic meaning of the creation and free distribution of such materials, so you should make sure that this ad will be in a prominent place and it would be impossible to remove it from there.
4. Unite with other authors of similar mailings and collaborate together!
A very powerful method to obtain directly a large number of targeted subscribers to your mailing is a partnership and mutual exchange of materials with other authors of mailings, which already have big subscription lists (from 3000-5000 subscribers and higher).
But such a partnership will only be possible if you will be able to suggest to another author of mailing really high quality and interesting materials, or favorable financial conditions for cooperation. If you have them, then it will be simple enough to agree to publish your material in another mailing list. Such material should not be an advertising of anything, it must contain a valuable benefit in itself, but at the end of this material you can put even a slight architectural block, which can specify the advertisement for your mailing list and a link to the mini site of mailing.
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