The use of e-mail-marketing for creation of loyalty of the consumer to a concrete brand is very very interesting issue. Let`s try to learn all details of it.

The expert in marketing should consider e-mail as the valuable marketing channel which can help to construct long-term relations with completely loyal clients and to investigate as much as possible your clients and build communications according to their individual preferences.

As a reference point consider following questions when speech comes about work with e-mail:

• The transparency: you have to explain to the clients for what the subscription to your letters is necessary for them.

• Acknowledgement: you send the salutatory message to new clients immediately after they have subscribed for mailing and use this possibility for information distribution.

• Relevance: you form lists for mailing according to interests of the client and last behavior.

• Frequency / Time choice: you watch how often you send e-e-messages to the clients and you try to send messages at that time which is the most useful and practical for clients. It isn’t better any more for marketing, filling with the messages of mail boxes of your clients can lead to blasting of reputation of the company and loss of subscribers by e-mail.

• The channel: you ask the clients on what channels they prefer to receive messages (for example, e-mail, social networks, RSS, SMS etc.) and use these data in your campaigns.

In addition to consideration of these questions experts in marketing should follow four golden rules:

1. Constantly request the permission to sending of information letters to march in step with constantly changing requirements and preferences of the customer. The best way to make it is to build a dialogue component of your mailing by means of which you induce the client to react to constant inquiries and, finally, you can send the messages only to those who is interested in them.

2. Periodically carry investigations of clients to define what they want and henceforth to receive the message on e-mail.

3. Develop the technological decision for e-mail which will allow to classify your messages according to target audience and to send an e-mail according to the expressed clients preferences.
4. Pay attention to indicators of e-e-campaigns – e-mail gives unique possibility to see and estimate a parity from delivery of mail, number of actual sales. The expert in marketing should consider these indicators and instantly to operate them.

Purposeful efforts on studying of requirements of the client and an activity reshaping according to the received data will help experts in marketing to depart from the program on urgent reception of the income and to operate loyalty of the client to a concrete brand and to create thereby long-term prospect in relations with the consumer.


Any site has the right to receive internet marketing. Find out how many site owners are receiving traffic from search engines now – this is part of Internet site.

And when you have good traffic – then “increase web site traffic” questions become very easy.

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