Rule 1: don’t connect your Internet problems with the business purposes
If you plan to increase sales by 20 % don’t demand from the Internet marketing command to adhere their problems to this purpose. It is much more interesting to discuss that fact that the web command has managed to raise attendance of a site on 40 % for last 3 months.
Rule 2: Use the same marketing message for ALL clients.
And it is again easy. Probably, you already do so. Don’t worry that people want personal messages, want you speak with them in their language. If you sell a product to set of different people with different style of life simplify all and speak to all same. Don’t segment the site, don’t speak in language of their friends. Also go to look culinary show while study papers about bankruptcy of own firm.
Rule 3: Never, never listen to the clients.
Yes, it is again simple and rather effectiveAnd even when thousand people will say every day with each other that is pleasant to them and it is not pleasant in products and company approaches, NEVER listen to their chatter!
Rule 4: don’t communicate with the clients.
This rule goes hand in hand with a rule ?3 – not to listen. Don’t address to them, ESPECIALLY don’t address at all to clients who like your production and which actively tell about it on the Internet. If to let to these people know that you appreciate their loyalty it will mean a total failure of yours strategy. DO NOT DO IT!
If you have dissatisfied clients who all tell about unpleasant experience which they have received with your products or services ignore them also. To strengthen the strategy you can send them a questionnaire on 50 pages which period of validity will expire in 3 days if they don’t fill it. Allow to them to feel unloved is always works!
Rule 5: don’t create profiles of the clients.
Why do you need the nobility who are your clients? If you make it, you should create messages, clear for them allowing them to feel especial, forcing them to think that you care of them. No, the nobility is better than nothing. And it is easy, truth?
Rule 6: don’t study behavior of consumers on your site.
Keep from it far away if you firmly intend to sink the business. Creating new campaign be convinced that you don’t study what occurs when people come on your site. Remember, it doesn’t excite you. If you give advertizing in magazine or online, don’t measure results. If people can buy products directly on your site, don’t consider how many visitors have turned to buyers or that happens with those who has left without purchase.
Rule 7: Make casual and any changes in different places of your site
One of my clients has somehow called and has asked the help. Their factor of conversion (the percent of the visitors who have become by buyers) has sharply decreased since they have changed something on the site.
I have asked that they have changed.
The answer was: 10 things which have affected process of registration of purchase.
Now, even if you want to receive more income it is required to work well to find out what exactly wasn’t pleasant to potential buyers in new process of registration.
Any site has the right to get internet marketing. Discover how lots of site owners are getting web traffic today – this is part of IM strategy for successful online entrepreneurs shown on this free traffic site.
P.S. And when you have nice targeted traffic – then “get website traffic” questions become very easy.
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