To start the new project are necessary two things: initial idea and decision-making about initiation of the project.

Occurrence of ideas – a thing intimate and irrational, makes a philosophy and psychology subject. Creation of the creative conditions stimulating enthusiasm and occurrence of fresh ideas – a separate big theme.

Let’s consider decision-making on start because, apparently, it is a thing absolutely rational.

Really, decision-making on project start is a decision-making on investments of resources (money, time, work) in the conditions of some risk. Hence, it is a prerogative of owners of resources, that is owners of the company or those to whom they delegated the right of acceptance of similar decisions (the general director, the chief of department and so forth).

These responsible persons should estimate appeal of the project and make decision to risk resources. Thus, we receive a rule:

Rule 1. Responsible people of the company should accept the decision on project start.

This rule can seem truism, banality, but I met many cases when about existence of the project the general director of the company learnt in half a year after its beginning – usually at the moment of occurrence of problems or just accidentally.

It was found out that the decision on the project and, hence, somebody irresponsible accepted investments and risk – someone who doesn’t have responsibility for projects and expenses. That is fatal division of power and responsibility.

Start procedure.


From here the second rule follows:

Rule 2. To start the project it is necessary to execute procedure of start of projects.

Start procedure is rather simple and includes following basic stages:

- Decision-making about initiation the responsible person of the project;

- A writing of a substantiation of the project and an estimation of expenses for the project;

- Appointment of the head;

- Decision-making on start of the project;

- Allocation of resources.

It is absolutely small set of quite obvious actions, something like the general hygiene – a tooth brushing, washing of hands before meal, etc. Unfortunately, this elementary design hygiene is simply unknown to many people.

It is necessary to pay attention to that important fact that at start of the project the decision is accepted twice: the first decision – considering and analyzing idea, and the second decision – about project start.

Actually here is the third decision – plan acceptance.

Enthusiasts.

Certainly, all these listed above event cannot occur, if the child is not conceived, that is if the project will not have a father – the enthusiast, who has offered idea. The following rule takes place:

Rule 3. Without the enthusiast any project is dead.

The enthusiast should be ready to overcome small barriers, which are put before the project by start procedure – belief of colleagues, a substantiation writing, reception of approval of a management on project start.

Presence of low formal barriers – necessities of a writing of papers and so forth – on the one hand, and atmospheres of encouragement of enthusiasts – with another, create in the company healthy system of innovations and a filtration of dead born projects.

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Search Google or other search engines. Visit social networks and have a look on the accounts that are relevant to your topic. Go to the niche forums and join the online discussion. All this will help you to build up a true vision of this market. Thus, giving you a real opportunity to make a smart and nicely balanced decision.

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