The scheme in turn should mean discounts big than any already existing discounts, therefore before introduction of the given tool it is necessary to book audit of a policy of discounts and to spend decrease in the size of discounts out of this system on all parameters of distribution of discounts. And again in the politician of discounts in whom it is necessary to bring discounts of system of the “prepaid” service two levels of discounts exists: 1st level – “unlimited” a minimum an advance payment; 2nd level – an advance payment with the fixed minimum sum. The given system supervises loyalty of the client, allows not to worry about a debt receivable and to “use” money of the client all time of their finding for the company account.

Testing of new products – commodity “tasting”

If service of the “prepaid” service associated at us with mobile communication services now I will cause in you associations with trade in wine (tasting) and trade in cars (test drive) but though the given associations are perfect, actually they more than are applicable and are actively used on sales of almost any groups of the goods in markets V2V and ?2?. So speech about such tool of sales which name such names as – “tasting” now will go, “test drive”, “sampler” etc. About efficiency of the let tool speak it is senseless – it is more than effective. But unfortunately in a number of spheres of sales it why that isn’t applied … more precisely the reason are clear – cost of such “tasting” for the seller, in cases when the goods have high price level, lose the value after “test drive” etc. For this purpose it is necessary to understand, when the seller can incur all the same expenses on tasting and with interest them pays back, and when it isn’t favourable, and what alternatives of direct “tasting” are.

The system of frequency of the reference defines game possibility in “minus” if service expensive often turned “sampler”, it is possible only in the special action of time term of the special prices where the price can’t be below a profitability point or the action can be adhered not to term of “tasting” of a product, and to each concrete client, i.e. the first using service or the first purchase of the advanced goods occurs. The conditions, the second variant is better since allows to use “tasting” to each client and won’t allow excessive abusings in a current period. If the commodity position or a service product is frequent in such variant game «in a minus» is possible or free granting of “sampler” is possible even completely, especially it concerns services of the goods. The given action should be calculated proceeding from the maximum requirement of clients in given services in a test mode and the given budget of advancement of a product in “a tasting” mode should be at the expense of profit of the company on other products or is put in the margin of a product upon termination of “a tasting” mode that is better for the company.

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