The main element to long term success in any network marketing business is building a strong MLM downline. The essential tenet seems uncomplicated. Products are purchased for individual use in addition to resale on a regular basis by a team of people. Theoretically, the this same group ought to be inviting individuals to enroll in the business as customers and also as team members. If every associate is participating then an amazing venturethat benefits everyone involved is born. Usually, what develops inside an MLM downline doesn’t look like the picture above.
The image that appears isn’t the picture that was painted above. The following are several different types of people whom you will typically find in your MLM downline.
Business Builders – Individuals who are working to actively build their organization
Weekend Enthusiasts – Persons that may only just buy annually and probably not refer anyone
Consumers – Merchandise is purchased regularly but they will not likely add to the team
Place Holders – They joined for no apparent reason. There is no personal conversation, team members brought in or products acquired.
If you are swift to recognize the different types of people who could possibly make up your team, you will be able to reduce the level of apathy you may be facing. Being able to interact with individuals in a way that engages them and connects you with them demonstrates that you appreciate the different types of individuals within your downline. Additionally, your sales demonstrations are created to be more desirable to the business builder and less desirable towards the less active team member.
If you properly position yourself on the front end, your defense towards apathy will be even greater since you are acknowledging it at the beginning. By letting prospective affiliates know how high the bar is before they even join, you are setting an expectation level which will decrease the number of people who join and sit idly on your organizational ladder. Making the next statement during your business opportunity presentation will aid you in proper positioning:
I happen to be looking to work with people who find themselves excited about our business. If you do not expect to spend time actively sponsoring other team members or using the products you are not a good match for my group. You will be asked to agree to a minimum of 10 hours a week of team building, attend the weekly webinar training and participate in the monthly optionship program. We are not a good match for you if you are unwilling to commit to this level.
Sincere business builders are going to favor this statement. You will be also giving other people who won’t put forth the time and effort a chance to bow out before they are ever committed and join your MLM downline. Those who sign up are already aware of the level of dedication needed to be successful and that they will be expected to participate in the training and business building options as well as the purchase of merchandise. Since you set your values high, the overall quality of your team will increase even though not everyone will stive to hit those high standards.
Remember: you’re the key to eliminating apathy in your MLM downline. By setting the example you will be the MLM leader that many are looking to.
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