1. Each time when the client speaks something good about your company answer him with gratitude which the request for recommendations follows. Think of it so: you have deserved it.
2. The fastest way to receive the recommendation is to make the work excellently. Therefore find out what means «excellent service» for your clients and give it. Ask about responses as informally – for example, during telephone conversation, and officially – it is possible through poll on quality of service. And when you receive good responses use them as a springboard for inquiry of recommendations.
3. Now go on a step further and suggest the clients to complain. Yes-yes! The complaints, whatever insignificant they were, give you chance to solve a problem and to become the hero. If you manage to gain the client unsatisfied first you will win the main prize. Exacting buyers frequently give the most convincing responses.
4. And why not to make the recommendation a part of your primary contract with the new client? Simply tell: “We will try very much that you remained are happy. And when we will carry out of all obligations, whether you to us in exchange will make three recommendations?” People love penetrative businessmen so become one of them.
5. Build mutual relations with people who can make to you recommendations, and don’t forget to thank them always when possibility is given. Thanks to social networks create a network of mutually advantageous contacts.
6. As soon as the network is created start it in work. Besides inquiry of recommendations, offer the contact persons support. Share resources and decisions on the general business problems. The more actively you will develop these mutual relations, the more often people will remember you when come to make time recommendations.
7. Don’t think that your friends and contact persons know who is your potential client. Describe the target audience so in detail how much it is possible and urge them to make the same. It will bring more advantage and benefit to both of you.
8. Always carry with yourself cards. You never know where also whom you can meet and where conversation can come. If you meet someone with whom you would like to adjust relations – don’t hesitate. Ask, whether it is possible for them to call and make an appointment.
9. Receive the maximum return from communicative actions, carefully them having planned. You know, what people always ask “that the newcomer?”. So prepare in advance good answer. Tell about the new resource found you, about the intriguing new client or any juicy news about your business.
10. You don’t like communicative actions? It will be easier if you lay down to yourselves the aims. Define what type of people you would like to meet and that you would like to learn. One of businesswomen in my group of small-scale business establishes for himself very much specific goals: “I will get acquainted with the lecturer. I will get acquainted with three new people. I will acquaint among themselves two people whom I know”.
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