RSS news feeds are a great tool to use in your viral marketing campaign. If properly utilized, your rss feeds can bring in significant traffic to your website or blog. RSS Feeds are a tool to allow readers to subscribe to automatic updates from your website.
Generally, RSS stands for Really Simple Syndication. It is generally believed that Really Simple Sindication was invented by Netscape and released in March 1999. The technology is used to syndicate news or information and is usually associated with blogs for distribution of their content. RSS feeds can be found in a number of places online. You can look for RSS feeds at the blogs that you visit regularly or search through RSS directories where content is updated on a 24/7 basis.
RSS Feed directories are useful because they categorize the feeds so that it is much easier to locate a feed in your chosen topic.
RSS news feeds can be used in a number of ways.
The RSS news feed can be utilized as a marketing and SEO (search Engine Optimization tool. Using these couple of methods will improve your website’s exposure and help you get more traffic to your site.
If you have your own website, you are likely publishing new content. You can use your RSS feed to automate your article submissions to article directories, many of which are incorporating RSS feeds. This way people searching in your topic will get exposure to your new content.
Alternatively, you can subscribe to a number of RSS Feeds as sources of information. This provides ample research material for you to create your new content. Updating content regularly will improve your search engine rankings drastically.
There are a couple of things to keep in mind when you are utilizing RSS Feeds to market your site.
The title of your news feed is very important in your SEO strategy. You want your title to be keyword rich and related to the general theme of the RSS feed. The title of the feed is important because this is the first thing that your readers see in your feed. In addition to being keyword rich, you want your title to capture the attention of the casual internet surfer. Keep in mind that RSS directories and search engines use the information in the RSS feed’s title to index your RSS feed so you want your title to give concise information that is relevant to the content in the feed.
Remember the feed title is the headline of your article. You want it to read a little like a newspaper headline, attention grabbing and exciting.
Secondly, your RSS channel description gives a preview of the theme of the RSS news Feed. The feed description should also have the related keywords similar to the title, but you want to expand on the description of the feed. Again, you want to capture the imagination of the reader in the description of your feed so they will be encouraged to keep reading.
Now, you want to make your news feed itself search engine optimized. You can employ the same techniques that you would use on your website. Use keywords and check your keyword density to keep your content search engine optimized. At the same time, make sure that your content is readable for human beings. Don’t over stuff your keywords. Watch your grammar and punctuation to ensure that your content maintains a high quality.
Keep your content up to date and make sure that your remove old content. Archive your old content to ensure that your feed loads quickly in the RSS feed readers. Check on the content of the feed on occasion as feeds that are too large may be truncated or may not display at all.
A final tip on making your RSS feed more visually attractive is to add images to your feed. Many RSS feed readers will display the image above the content. It’s a good way to make your feed attractive and appealing to the reader. You can use this as a way to present your logo and establish some brand recognition.
There is true power in the marketing ability of RSS news feeds and with just a little knowledge; you too can harness this great new marketing tool!
To learn more about how to market your site using RSS read my tutorial on how to send rss feeds to twitter at my site about making money blogging.
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Targeted advertising – Now this doesn’t very drive traffic to your website but can make you money. It’s potential by using Google AdSense to show highly targeted ads on your blog. Once you’ve setup an account and placed the ads on your web site, simply sit back and watch the cash come in. Cha-ching.