Marketing is an all-important ingredient to a commercial company’s success. An abundance of marketing philosophies have been established and used, the most popular of which is the market orientation philosophy. The basic tenet of this philosophy is that a business needs to make products and services which are in line with the wants and needs of the consuming public. The SIVA marketing model is one approach to this customer-focused marketing principle. SIVA is formed from the initial letters of the four elements of this framework, namely: Solution, Promotion, Value, and Access. If one of these elements is problematic or left out, the business’s marketing efforts will fail.
Solution refers not only to the products being delivered but what the service means or does for the customer. Tangible products, as in goods and even intangible one, as in services which have no identifiable usefulness to the consuming public are particularly challenging to sell. Take gadgets which have new or pending patents, for instance. Unless they have some inherent applicability or usefulness, consumers would think twice about purchasing them.
The second component in the framework is Information and this pertains to the how you promote your products. Simply having an impressive product line or menu of services will only guarantee returns if you promote them actively. Even word of mouth marketing requires some action plan to be effective. With so many companies offering the same services as you, it pays to be creative. One innovative marketing strategy is using custom stadium cups.
By placing your logos on these personalized stadium cups you will be able to promote your brand during heavily attended activities such as pre-game festivities and trade fairs. Stadium cups with creative patterns and catchy one-liners are effective tools to market your brand as they are likely to compel people to research more about your company and learn about your offerings. Using custom stadium cups is also cost-effective, with each cup rarely going beyond 50 cents. One more strategy using these personalized stadium cups is to give them as a freebie with some of your products. Case in point, if you own a diner, giving collectible stadium cups to customers who will buy one of your new dishes will generate the much-needed buzz for that particular offering.
Value pertains not only to the monetary value of the goods and services you provide, but alludes to the concept of gainful transaction as well. Matching your competitor’s price or going lower will not always yield good results. The reason for this is that a lot of consumers associate low cost to poor craftsmanship or service. For this reason, it is imperative to accurately convey the reasons why your offerings are better to assuage the customer’s concerns.
Successful businesses have also mastered the last aspect of the consumer-driven model, which is Access. The term refers to both your location and the availability of your offerings and the information pertaining to them. This need for accessibility pushes a number of conventional businesses to also have a strong physical presence online.