But first, let’s get why, in fact, we need the file robots.txt.

The robots.txt file is to specify the search of search engines which files and folders you do not want to be indexed. It should be located in the root directory of a site.

Very small html-sites, which contain 10-30 pages do not need a robots.txt file, as all the files of this site should be indexed.

In the case of large dynamic websites there is a set of special pages, it is not intended for publication, and to update the site requires a comfortable internal structure of the site and the active use of the file robots.txt.

The robots.txt file usually looks like this:

User-agent: *

Disallow: / delo.php

Disallow: / d123 /

Disallow: / travel / dat /

Line User-agent: specifies a particular robot or * – all robots. In the Disallow line the path to the folder or file specifically prohibited for indexing (the path is absolute, measured from the root site). To allow the robot to access some parts of the site or the entire site, use the directive Allow. Blank lines in between the User-agent string and Disallow, Allow should not be.

If you use the site map described with the format sitemaps.xml, and you want the robot to learn about it, specify the path to sitemaps.xml, as a parameter to the directive Sitemap (if multiple files, select all)

If your site has a mirror, a special robot mirror identifies them and forms a group of mirrors of your site. The search would include only the primary mirror. To do this you must specify the robots.txt, use the directive Host, defining it as a parameter of the name of the mirror. Directive Host, as search engine treats Help, does not guarantee a specified range of the primary mirror, however, the algorithm takes into account when deciding its high priority.

You can also specify the time the robot visits the page of your site, you can use this directive Crawl-delay. It allows you to specify a search robot minimum time (in seconds) between the end of injection of a single page and the beginning of the next injection. It is imperative to ensure compatibility with the robots, Crawl-delay directive should be added to the group, starting with the entry “User-Agent”, immediately after the directive Disallow (Allow).

The search engine supports fractional values Crawl-Delay, for example, 0.5. This does not guarantee that the crawler will go to your site every half second, but gives the robot more freedom and allows you to speed up the bypass site.

As you can see everything is easy and clear. Use it on you sites, thus it can help the search engine to correctly read your webpage.

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One more thing. The topic has become very popular recently. So search Google and other search engines. Check out social networks and check topics which are related to yours. Go to the niche forums and participate in the discussion. All this will help you to create a concept of such kind of work.

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First of all, one great tip for search engine optimization is to get many various inbound links. In fact, this is for the main reason that the more such links you will have from some other popular web sites to your site, the simpler it will clearly become for you to get high ranking from major search engines.

Secondly, social bookmarking is another quite essential aspect of SEO. Of course, it certainly makes it simpler for all visitors to bookmark your web pages. Besides, it allows you to submit your own site to some social bookmarking web sites and in turn you definitely get additional benefit.

Thirdly, article directory submission should be quite useful for effectual SEO. Moreover, it also assists you with building back links. In addition, it is considered as one of the most ideal tools for online marketing. Thus by submitting articles in this kind of directories you can really reach out wider audience.

Fourthly, web site directory submissions are quite useful for link building as well. For sure, you should make your online presence visible in the best way, because there are many various web site directories. The only thing you need to do is paying a small sum whilst there are also many different free web sites.

Fifthly, site map is very important for SEO as well. Well, it commonly allows you to inform all major search engines about different pages on your site. And finally, it assists such search engines to actually rank your web page in the best and effectual way.

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What kinds of links do you need?

How often should you diversify the anchor text?

Where should you take links from?

What types of links do you need?

Internal links

Make sure all the pages within your web site link to each other. Create a site map that lists all the web pages. Use anchor text in the description of your link. When Google visits your site it can easily spider your whole site using the site map.

It’s difficult to get good rankings from blog posts because they typically don’t contain backlinks. You can remedy this by linking the keywords (anchor text) in related posts to the page you want to get good rankings for.

Sample

If you have a page about “red shoes” include “red shoes” in the anchor text of related pages. This will boost the ranking of the red shoes page.

External links

Anchor text from external sites boosts rankings. When you ask for a link provide the exact html code to insert on the web page. This saves the site owner time trying to comprehend it for himself.

How often should you diversify your anchor text?


If you use the same link text for 100s of pages it may be considered as spamming the search engines. Modify the text and/or web page address to mix it up.

Instance

Instead of using “red shoes” in your hyperlinks, use bright red shoes, small red shoes, large red shoes. All phrases are dissimilar but still include “red shoes”. Instead of linking to the same “red shoes” page, link to related pages. This will help strengthen the linking structure of your website.

Where should you get links from?

Do a back link examination on the top 10 sites in your niche by using Yahoo Explorer. Look for sites that allow you to add your web site link.
Write articles on niche topics then vary the anchor text in the resource box at the end of the article.
Submit your site to specific and common directories.
Include a hyperlink in your comments when visiting related bogs and forums.
Get hyperlinks from social media sites such as YouTube, MySpace, Facebook.
Use social bookmarking sites to get additional links.

When doing a link building campaign, use anchor text (instead of a URL) to grow your link popularity. You’ll get higher rankings and involve more web traffic.

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But why do you need a site map?

Basically as websites get larger and more complex both the human browser and the search engine spiders need an easy to follow map to find all the pages within your site. A site map gives them a simple navigational tool.

Site maps have 3 main benefits:

1) A site map allows visitors to easily find what they are looking for by simply visiting your site map and clicking on the link to go directly to the page they want to visit.

2) Often technologies employed to assist in reading webpages such as web page readers and screen readers can only follow text links. For practical reasons it may not always be possible to show a text link to every other page within your site on your main page and other pages within your website and so use a site map.

3) Search engine spiders like text and text links. If they cannot follow a text link to a page of your site it may not get indexed. Make it easy for the spider to index all your pages through a site map.

A site map consists of the two things search engines love – text and keywords. To build a good site map combine relevant keywords with a hyper text links. For example on your site map you may have a link to your webpage about website promotion so your hyperlink should contains the words ‘website promotion’ and link directly to that page within your site.

A site map does not need and indeed should not be fancy, but should be clear and easy to navigate.

Here are some tips for a good site map:

1. Place a prominent link to your site map on every page and lable it SITE MAP.

2. It should show all your webpages through different levels as basic text links.

3. Use standard colours for links and visited links.

4. It should show a quick, easy to follow over view of the site without the need to scroll around in the web browser.

Google started allowing people to submit site maps to their account as a way of letting google know about all your webpages and updates to your site. It does not increase your page ranking at all but is worth taking the time to set up properly.

You can find free software for creating site maps at:

http://www.likno.com/sitemap.html
http://www.freesitemapgenerator.com
http://www.sitemapspal.com

And when you are done, don’t forget to tell Google about your site map so they can trawl and hopefully index all the pages of your site.

http://www.google.com/webmasters/sitemaps/login

A well planned site map can ensure your Web site is fully indexed by search engines.

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