If you want to see a stable advancement in web site rankings, you need to raise your link popularity. This directs to the number and quality of links pointing to your site. Using anchor text in your linking structure carries more weight than a standard link however you need to diversify it to maximize its effectiveness.

What kinds of links do you need?

How often should you diversify the anchor text?

Where should you take links from?

What types of links do you need?

Internal links

Make sure all the pages within your web site link to each other. Create a site map that lists all the web pages. Use anchor text in the description of your link. When Google visits your site it can easily spider your whole site using the site map.

It’s difficult to get good rankings from blog posts because they typically don’t contain backlinks. You can remedy this by linking the keywords (anchor text) in related posts to the page you want to get good rankings for.

Sample

If you have a page about “red shoes” include “red shoes” in the anchor text of related pages. This will boost the ranking of the red shoes page.

External links

Anchor text from external sites boosts rankings. When you ask for a link provide the exact html code to insert on the web page. This saves the site owner time trying to comprehend it for himself.

How often should you diversify your anchor text?

If you use the same link text for 100s of pages it may be considered as spamming the search engines. Modify the text and/or web page address to mix it up.

Instance

Instead of using “red shoes” in your hyperlinks, use bright red shoes, small red shoes, large red shoes. All phrases are dissimilar but still include “red shoes”. Instead of linking to the same “red shoes” page, link to related pages. This will help strengthen the linking structure of your website.

Where should you get links from?

Do a back link examination on the top 10 sites in your niche by using Yahoo Explorer. Look for sites that allow you to add your web site link.
Write articles on niche topics then vary the anchor text in the resource box at the end of the article.
Submit your site to specific and common directories.
Include a hyperlink in your comments when visiting related bogs and forums.
Get hyperlinks from social media sites such as YouTube, MySpace, Facebook.
Use social bookmarking sites to get additional links.

When doing a link building campaign, use anchor text (instead of a URL) to grow your link popularity. You’ll get higher rankings and involve more web traffic.

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A quick search on Google for advice on creating a site map initially threw up many links to software you could buy or download for free to create a site map.

But why do you need a site map?

Basically as websites get larger and more complex both the human browser and the search engine spiders need an easy to follow map to find all the pages within your site. A site map gives them a simple navigational tool.

Site maps have 3 main benefits:

1) A site map allows visitors to easily find what they are looking for by simply visiting your site map and clicking on the link to go directly to the page they want to visit.

2) Often technologies employed to assist in reading webpages such as web page readers and screen readers can only follow text links. For practical reasons it may not always be possible to show a text link to every other page within your site on your main page and other pages within your website and so use a site map.

3) Search engine spiders like text and text links. If they cannot follow a text link to a page of your site it may not get indexed. Make it easy for the spider to index all your pages through a site map.

A site map consists of the two things search engines love – text and keywords. To build a good site map combine relevant keywords with a hyper text links. For example on your site map you may have a link to your webpage about website promotion so your hyperlink should contains the words ‘website promotion’ and link directly to that page within your site.

A site map does not need and indeed should not be fancy, but should be clear and easy to navigate.

Here are some tips for a good site map:

1. Place a prominent link to your site map on every page and lable it SITE MAP.

2. It should show all your webpages through different levels as basic text links.

3. Use standard colours for links and visited links.

4. It should show a quick, easy to follow over view of the site without the need to scroll around in the web browser.

Google started allowing people to submit site maps to their account as a way of letting google know about all your webpages and updates to your site. It does not increase your page ranking at all but is worth taking the time to set up properly.

You can find free software for creating site maps at:

http://www.likno.com/sitemap.html
http://www.freesitemapgenerator.com
http://www.sitemapspal.com

And when you are done, don’t forget to tell Google about your site map so they can trawl and hopefully index all the pages of your site.

http://www.google.com/webmasters/sitemaps/login

A well planned site map can ensure your Web site is fully indexed by search engines.

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