Tag Archives: selling

Gimmicky Sales Video Techniques That Hold Viewer Attention

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The standard paradigm for a sales video incldues showing a problem, and demonstrating that the product being offered has the solution. However, sometimes sales videos alter this paradigm and use a different technique to sell their product. The Cool SAP CRM Marketing Video Throw the Ball, found at http://www.youtube.com/watch?v=GchfVy6hgVA&NR=1 , is an example of a sales video that distorts the normal sales presentation template by giving exaggerated amounts of time to the presentation of the problem, and to the equally important task of holding viewer attention, at the expense of demonstration of how the product solves the problem.

The SAP video exaggerates the emphasis on one of the crucial elements of any sales video, which is to hold the attention of the viewer. SAP CRM does this by presenting a viewer participation game, on screen. Two teams of actors, the whites and the blacks, each pass around a ball and viewers are asked to determine how many times the ball is passed among the white team members. While attention is riveted on counting the passes of the ball, a black belt gorilla walks among the participants, and most viewers fail to see him until the narrator reminds them and then replays the video.

The narrator then adds, “Make sure your marketing team doesn’t miss the obvious with SAPs new CRM, identifying new trends and acting on them will become second nature to your marketing team thanks to innovative new capabilities and an incredibly friendly user interface. They’ll see a black belt gorilla from a mile away.”

This video does not entirely change the normal sales video template, however some of the major elements, such as product description, pricing and contact information are presented briefly or not at all. The captivating intro, which spans most of the presentation, introduces the problem, i.e. the danger of missing hidden trends in the market. The short narration at the end tells us that SAP provides the solution, the ability to help the sales team find the hidden trends. What are the advantages and possible disadvantages of this template?

The very apparent positive quality of this video is its powerful ability to rivet audience attention on the screen As the actors dance around, counting the number of passes is difficult. Viewers attention is riveted on the video, as they seek to count the number of passes. Many people probably got the count wrong, and then felt sheepish. But then when viewers find out that they missed seeing the black belt gorilla walking amidst the teams, they feel really foolish. And now they felt obligated to listen to the rest of the message, The video then succeeds, albeit briefly in making one point about their product, it is designed to help sales people spot marketing trends so they know where to focus their efforts.

What are the negative qualities of taking this approach to sales video production? The expansion of one task of a sales video, namely holding the audience’s attention, has forced compression of two other major tasks of a sales video. The video presents only a brief explanation of how this complex technology will help spot trends. And additionally, it merely tells us that the software does this. It shows us what some of the graphs on the software look like, but it doesn’t show the software in action. And normally, showing a product being used by someone else is a good inclusion in any sales video. So the video compresses presentation of the product features, and compresses an explanation as to how the product will solve the problem being presented.

Beyond all this, the video makes no effort to tackle important sales considerations such as pricing or the invitation to contact the company.So while the video is touted as a “, which gets the name of the company out to the public, but does little to actually sell the product.

What is the take away lesson from this video? Sales videos can devote more or less time to the different tasks which they normally perform, but when producers decide to do this, they must take into consideration the benefits and deficits of adding and subtracting time from the different components of the sales video.

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Beginning An Online Business – Selling Physical Product

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It’s true – anytime you begin and online business, the amount one query is how can I build cash?

Let’s face it, you’ll have the greatest plan in the history of man, but if you do not have a viable arrange to ring the virtual money register, you are not going to induce terribly far. The nice news is that there are such a lot of ways in which to generate an income on-line, you should have no problem determining a business model that’s right for you and your online business.

Let’s think again some of the ways in which high you can earn a living online.

1. Selling Physical Products

2. Selling Your Services

3. Selling Info

4. Becoming An Affiliate

In this article, I’m going to discuss the primary method that I use. Selling Physical Products.

This method really boils down a phrase you’ve got undoubtedly heard before – get low, sell high. Needless to say, if you’re unable to try and do this, your business won’t last long. Even if you produce a product on your own you’re still going to possess some expenses. This all goes into the buying low side of the equation. You’ve got got to project your prices prior to time. Recognize how much it should value you to supply the merchandise – including your time. Then, determine how much you can realistically charge for it. When you do this effectively, you may grasp what your profit can be even before you begin selling it. Bear in mind, you create your profit when you buy or create you goods – not once you sell it.

After all, there are a variety of queries that has to be answered before you’ll be able to get started.

a. What sort of product or service do you would like to sell?

For several individuals, this can be one among the toughest questions they face when 1st starting out. In fact, in your case, you’ve done niche analysis that has possible provided you with varied ideas.

b. Is there enough interest in the actual product(s)that I’m inquisitive about selling?

You currently grasp how to determine demand, so this can be no longer a issue for you.

c. Where do I sell my product(s)?

There are plenty of venues for you to sell your products. If you’re simply starting out, it could be very tempting to simply set up search on an auction site like eBay. If that’s someplace you need to consider, understand that the eBay marketplace is extremely competitive. Unless you are dealing in very to search out things, you’ve ought to be in a position to compete on price. If you can’t, it’s terribly troublesome to turn a profit on eBay these days. This isn’t to say that eBay doesn’t have a place within the over theme of things. For example, you’ll develop a internet website from that to sell your product(s), but use eBay as a traffic generation vehicle by fixing a coffee value store and list some auctions. I wouldn’t limit my sales venue to one location.

d. How do I let individuals apprehend I am in business and selling product(s) X?

e. How can and where will I buy the merchandise on a wholesale basis that I’ve chosen to sell?

You will recall me saying that it’s potential to open a business on-line in that you don’t grasp something concerning the product. While this can be true in some of the other areas, it’s extremely useful to know one thing about what you’re selling online, particularly if it is a physical product. While you’ll get into something you don’t grasp anything concerning, you may find it a lot of easier and a lot of more enjoyable if you’re selling one thing that interests you and that you have got a background in. That being said, I’ve sold things within the past that I had no idea regarding and have done quite well. Musical Instruments were one thing that I did terribly well with, nonetheless I had no idea about them once I initial got into selling them. If you do not grasp anything concerning a particular item you decide you want to sell, you are going to own to possess a source of knowledge – be it a private contact, like the manufacturer or sales rep – in order to converse intelligently with your customers.

To start with, I would like to go over many of the prime selling things on the internet. Whereas this provides a good starting purpose for you to consider in terms of choosing a product or category of merchandise to sell in your new business, it is vital to comprehend that a lot of of those areas are saturated with major manufacturers or resellers giving these products. In fact this does not mean you cannot sell them too, but it can mean you may need to be artistic and offer a spin that others could not be. I’ve found it best to get into things that have enough of a potential customer base, but in a roundabout way into a brilliant hot class such as electronics for example. An excessive amount of cut throat competition for my liking. I am going to discuss how to determine some ideas on how to work out what areas are areas to stay aloof from as we tend to move forward. For now, here are a number of the high selling classes on the net:

1. Clothing
2. Toys and Video Games
3. Electronics
4. Laptop Hardware
5. CDs / DVDS
6. Books
7. Home Furnishings
8. Jewelry
9. Health & Beauty
10. Automobile Related
11. Music
12. Food
13. Sports Related

Thus, not only is it critical that you decide on a product that features a solid chance of selling, it’s important that you simply get into an space that’s not super competitive – particularly if you are simply beginning out. Unless of course, you’ll beat the competition on price. For example, if you were to locate a wholesaler for pc hardware and start selling it on-line, you’d doubtless be in for a rude awakening. Why? As a result of you will probably be paying additional for it than huge retailers / web sites are selling it for! But, if you were in a position to search out a supply for product that allowed you to beat your competitors on value, you’d likely have a positive outcome. Same goes for a lot of the categories above. If you’re completely sold on selling items from one of these categories, your chances of success would be abundant higher if you were to induce into an a smaller niche / offshoot of one of them as a result of beating the large guys on price isn’t realistic.

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