Today internet marketing directories seem to be scratching their heads, they know how powerful a tool it is, however do not know how it could be applied to their current business projects. In this article we will discuss the benefits and pitfalls of using particular inherent marketing strategies.
Search engine optimization is one of the most popular types of internet marketing these days mainly because of its cost and conversion factor. Website that is at number one position in a quality search engine could expect to attract about 50 per cent of the clicks for the search terms that they are ranked for. Thus, if a term is searched for 100 times a day, a good estimate is that your web page ranked number one will get about 50 clicks a day. With a good conversation rate of 3 per cent you could expect one or two new customers a day.
Advantages of the search engine optimization:
- Highly targeted and qualified leads
- Improves with time
Disadvantages of the search engine optimization:
- It needs consistent input in order to be successful
- It takes some time in order to get to its full potential
- It could only target some phrases per page
Pay per click advertising is the best way to get web traffic quickly. In fact, you could launch a website on morning and have targeted web traffic on your website by the afternoon. With some research, pay per click advertising could be attractive way of getting visitors. However, the main disadvantage of the pay per click advertising is that you need to pay a small amount of money each and every time someone clicks on your advertisement.
The benefits of pay per click advertising:
- You could target a larger setoff the keywords or keyword phrases
- It is a fast way of generating web traffic
- Detailed click through statistics enabling you to improve your marketing campaign
Disadvantages of the pay per click advertising:
- Click through the rates is about 6 times less than organic search results
- The cost
In the past, email marketing got a lot of bad press. With the affiliation with spam and people getting a lot of unsolicited emails, email marketing could be an extremely powerful tool while implementing in the proper way. Email marketing has to be permission based. Today people do not like getting email that presumes that they are interested in your product.
The best way to start an email marketing campaign is build an opt in list – you do so by getting people to subscribe to your newsletter through your website. As a hook you can offer them something for free. However you do not have to email your list with sales copy gives them something valuable.
Any site needs to receive internet marketing. Discover how lots of site owners are receiving targeted visitors now – this is part of Internet marketing strategy for successful online entrepreneurs shown on this Internet marketing site.
P.S. And once you have good targeted traffic – then “web traffic” questions become very easy.
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