What is the direct advertizing mailing or the advertizing letter? Direct advertizing mailing has no general characteristics.
First, it is aimed at action. It isn’t passive – it is aimed at action. It is supposed that you will need to do something!
To fill the coupon. To finish an order form. Redeem the coupon. Make a donation. Call by free phone. Send one more fax. Make something!
Secondly, it is aimed at action but it gives the chance to measure it. Direct marketing is measurable.
Direct advertizing mailing allows you the nobility that occurs in the market. How many people have redeemed the coupon? How people have reacted to your invitation to action?
Direct advertizing mailing is the belief tool. You convince the audience to make something, to have business relations with you, to undertake any actions. The advertizing text differs from the announcement or public relations or measures on sale revival. It admonishes. Convince your audience to undertake any actions.
Well and last direct advertizing mailing is technology of sales.
Direct advertizing mailing can perform your work. It is directed on action. It is possible to measure it. It is convincing. And direct advertizing mailing can be the tool of sales. Try!
What does the majority of people do receiving the electronic letters?
Researchers have found out that occurs actually:
1. They open some of them immediately. It is important. It is urgent. It is interesting.
2. Or people place letters in storehouse to read them at night or on days off. It is interesting but it is not important. It can wait. And are there a lot of us who spend nights and days off behind reading of mail from storehouse?
3. Sometimes people readdress letters to other people. They simply send them further on a circle. They pass by. It is not for them, it is for someone another. Such occurs at reading of letters both from office and from the house.
4. People delete them. They send letters in a basket. They simply throw out them.
And that is the most interesting, one of four actions: to read, place in storehouse, to readdress or throw out occurs all for 2 or 3 seconds for group of letters.
About what it speaks to you? That is better if your letter is faultless… It is better if it is very interesting!
How to use direct post mailing?
How direct mailing works? Direct mailing can do following 5 things:
1. It helps you to receive new clients. It gives the chance to you to reach the center of the market and to receive new orders.
2. Direct mailing will help you to keep those clients who you already have. The best source of new orders is clients who you already have. As you know you can use direct mailing to reach them and to ask them to return again. And again! Also continue to expand the business at the expense of already available clients.
3. Direct mailing allows to make your current clients more loyal and to lift them on new level. When people already have with you business relations it is quite normally that it is much easier to you to lift them on new level. Here highest category model. More perfect technology. Better quality. Direct mailing helps you to go uphill.
4. Direct mailing opens a door for cross-sell
5. Direct mailing gives the chance to you to reach the clients and to force them to return.
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