The core principle of attraction marketing is that it’s all about branding yourself. There are millions of folks around the globe all trying to market their business. There are also many thousands of people all marketing the SAME business, often using the same websites or advertisements. As marketers this is bad news because how do you rise above all the noise? How do you convince prospects to actually join up with you rather than the next website on the search listings.
All the major companies that we know of use attraction marketing to some degree or another. It’s the same as marketers, we need to brand ourselves.
By using the attraction marketing principles you establish yourself in such a way that you an authority in your particular niche. It can save you going out and trying to chase down prospects because they can now find you. They say that you never get a second chance to make a first impression, well that applies to business as well. It’s important to give out the right image to potential prospects, so they will put their trust in you. As human beings, we like to do business with people that we like and trust, so as marketers we want to form relationships with our prospects BEFORE we ask them to buy from us.
If I was using attraction marketing properly then I would make sure that my online ‘real estate’ was in order. When you visit my blog I would want you to have a good impression and offer some real value. So much so that you would feel compelled to opt into my newsletter/sales funnel. Then after you go into my sales funnel, by using Attraction marketing and giving you lots of valuable training & information, you might then think ‘yeah, I’d like to do business with this guy at some point’.
You don’t want to do any hard selling, people in general don’t like that. You will need to work to earn the trust and respect of your leads.
You have a choice available to you when it comes to branding yourself on the internet. You might want to consider setting up your personal blog, this is a great branding tool and you can use it for generating leads. Since having my own blog my business has grown much faster. You should also use the social network giant Facebook, this is VERY powerful, plus now you can even establish a celebrity like status with your own Facebook fanpage!
You might also want to consider writing articles and creating training videos, these are very powerful ways to attract prospects to you, people are already pre-sold on you before they even get to your website.
If you are new to internet marketing and maybe even new to Network Marketing its easy to get overwhelmed and wonder how you could ever offer any value to your future prospects. You might feel that you don’t know much or have anything to offer. You might be pleased to know that you can have your own automated attraction marketing system up and running in just an hour or two, maybe less. There are numerous systems online, some specifically designed for network marketers. They will brand you like a pro and the websites and sales funnels are all included. Most systems will also be customizable to you.. These systems work well for any network marketer who needs more leads or cash flow, even if they are not experienced with online marketing.
By using Attraction Marketing in your business, you WILL notice a significant improvement in your results. In fact it could be the difference between success or total failure.
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