Due to an increasingly global market, rubber rollers have been growing more widely used in printing and design than traditional printing plates. The rubber rollers are highly durable, and are capable of a high level of performance with minimal wear and less resistance on the printing process than traditional methods of stamping or older roller technology.
There are several advantages to using a rubber roller in place of a more traditionally styled printing press. Most notably, the rubber roller offers a greater coverage area than older styles of printing. This is because the rubber roller is able to apply pressure consistently throughout the work piece without the loss of pressure that was associated with stamp pressing. Another excellent advantage to the use of rubber rollers is the fact that they are able to perform flexographic printing. A number of products and advertisements now come in unconventional packaging or sizing, so it is critical that a print procedure is capable of printing effectively to these areas without loss of coverage. The rubber rollers allow flexographic printing to take place where it was simply not possible before. To illustrate how much time and money this saves, consider a company that must print on a package that is not a standard size. They will have to either have two separate print stations, or they will have to reintroduce the package for a second round of printing. This cost is tremendous when you consider how many times this procedure must be repeated throughout a even just a single shift. Flexographic printing gives this entire process to be completed on the first time through the print station.
Flexographic printing could not be done without the use of the modern rubber roller. There are of course several different types of rubber rollers, and not everyone is made for the flexographic print process. There are countless applications for rubber rollers, and the types of rubber that is used for any specific project will depend on what exactly the demands are.
Some other rubber rollers are best suited for applications outside of the printing process. Most assembly lines employ rubber rollers as a way to move small to medium sized work pieces down the assembly. This allows the work pieces to be built without complicated pick and place processes. The rubber rollers that operate this type of function can be visible at many baggage claims in of airport terminals and train stations.
Other rubber rollers are used for the food and beverage service industry. These rollers must stay within a very strict guideline regarding the materials they are made of, and must also be approved by the Food and Drug Administration. Rubber rollers are used throughout commerce and industry.
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