Opportunities for success in the network marketing industry are abundant, to say the least – but without enough leads for you business, making the most of those opportunities is pretty much impossible.
What are the two primary needs shared by all network marketers? More cash and more leads. Well, there are many free marketing strategies you can implement to get more leads for your business.
However, you must be prepared to spend some time in order for these free strategies to work. As marketers, we need to understand that it takes either time or money to get leads for our business. There are some great paid advertising methods, but there are some great free methods as well.
What Are Some Marketing Strategies You Can Use To Get Free MLM Leads?
Article Marketing
You can write, right? One free method that can serve as a lasting source of leads is article marketing. These are three of the key points to consider when tackling this strategy.
1. What keywords are you going to write about?
2. Your article needs to be posted online, but where? Is this article going on a blog or site you own? Or on another site online somewhere.?
3. How are you going to syndicate your content?
Effective article marketing takes more than just putting up an article on a random topic and hoping for the best. Make sure you have answers to the questions above so you are getting the most out of the time you spend writing.
Video Marketing
Video marketing can be incredibly powerful, but as with articles, you have to approach this strategy the right way. Most people think video marketing is making a few videos and putting them up on YouTube. If this is all you are doing, you are simply not getting enough out of your video making efforts – and you are leaving a LOT of money on the table!
Online forums are an excellent place to develop prospects from one of the best niches available – other network marketers. It is important though, that you don’t join forums and just pitch your business. That is the quickest way to ruin your reputation on that forum.
Keep this important rules of thumb in mind when using forums as a marketing strategy:
1. Don’t try to sell people on your business opportunity.
2. Take a moment to fill out whatever information you can on your profile. It helps people see you as a real person, and as such trust you more.
3. Do add an avatar if allowed.
4. Don’t just read: contribute!.
5. Never put affiliate or capture page links in your posts – these belong in your signature ONLY.
6. Use the links in your signature to send people to personally branded sites (blogs or capture pages). They are clicking the link because they are interested in YOU as a person, so make sure you deliver on that.
7. Don’t expect overnight results, you must be consistent and patient with this strategy. That means posting on the same forum(s) regularly, not just a bunch of posts all at once and then nothing for days and weeks at a time.
8. Join forums that are active and get a good amount of traffic.
Social Media Marketing
When used correctly, sites like Facebook, Twitter and other social media can be extremely powerful lead sources. Just make sure you aren’t running around spamming people about your opportunity. Are you seeing the pattern here yet?
Think of it this way. If you met someone for the first time in person, would you say “Hey, do you want to join my business opportunity?” Of course not. (I hope not, anyway
)
So, why do people do this on social media sites? Meet people, build relationships with them and again, provide value. Building these relationships fosters trust and respect with the people you meet online. As those relationships mature, your friends will seek you out for more information on what you do and how you do it – because they’ve already benefited from the value you’ve given them, they will naturally want more. Just don’t send them to a generic company page here. These people are interested in YOU, and that’s what they want more of!
These three strategies should be enough to get you started! Just remember these important points:
1. Patience and consistent effort are the keys to success with these strategies.
2. Trying to tackle all of these at once is a recipe for disaster. Take the time to master one strategy at a time before adding another one into the mix.
If you try to tackle them all at once, it will be overwhelming. It’s better to devote more time to less strategies, than less time to more strategies. Once you become proficient at each strategy, you can add a new one into your marketing plan!
Okay…time to go get marketing! Good Luck
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