Telemarketing
PHONE is a good tool in marketing businesses. You can find a potential buyer, to create interest in his proposal and even to make sales – without leaving the table. Imagine how much time, money and effort you can save by using the phone.
If a potential buyer wondering offered products, the chance to make a sale dramatically increases.
Phone calls are time-consuming – and time is precious. How to increase the effectiveness of time spent on the phone?
- Only call to potential buyers whose positive response is most likely.
- If you call the manager of department, director of marketing, or other official person, about whom you know nothing other than a post – it is unwise to waste time.
- Just ask the potential client, whether it is convenient at this time to speak on the topic you require.
- Be specific and go straight to the point. You should specifically speak on the topic that interests you within the first 30 seconds.
- Try to immediately establish friendly – but not official relations.
- Use pre-written PROGRAM call.
STYLE OF TELEPHONE COMMUNICATION.
You have only one opportunity to create a positive impression, increase the likelihood of a sale, and as a result to achieve this goal. Here are some tips:
- Always answer the call. The advantages of private and home-based business are that the customer can reach you without being forced to linger on a conversation with the secretaries, etc.
- You should take up no later than after the THIRD tone. If you had gone away and worked answering machine – get the call as soon as possible.
- Learn how to REDUCE telephone conversations.
- Always keep in mind the PURPOSE.
- Speak slowly, brief and accurate.
- Learn to speak with enthusiasm. Your voice should sound optimistic – even if the mood for this is not available.
- Call potential customers every day. Do not make more than 10 calls a day.
- Do not forget to thank the correspondent for your time.
- Do not forget to check the E-mail address.
CERTIFICATE CUSTOMER SATISFACTION.
Customer satisfaction is one of the most powerful tools in your work. Use documents in advertising, up set reviews and build them based on PRESENTATION.
Network of personal contacts.
Use the contacts network to attract new buyers. Personal contacts are especially helpful if you focus on the local market. For some types of specialized professional business – such as counseling or accounting services, personal contact are the most important marketing medium. Start with family, relatives, friends, and expand influence to companies, enterprises, social and even political groups.
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