There are a lot of advantages at technology of search optimisation and advancement of sites. It works with current demand of a wide and constantly growing audience of a network, involves only target audience, providing 100 %-s’ hit of the message in the purpose. Messages within the limits of site promotion are not imposed, and serve as the direct answer to inquiries of visitors of a site. Site advancement works round the clock, considers a regional accessory of target audience and allows to optimise and in regular intervals to spend the SEO-budget.
As a result – growth of number of target visitors of a site and increase in sales!
Contextual advertising
Work with searchers is not limited to optimisation. Here it is possible to place and paid text announcements (for example, «Potable water for office and at home! You do not accept quality of delivered water and delivery? Address to us! The address, phone, a site …» or «Services of stylists, image makers. Working out of personal style. Shopping-support. The address, phone, a site …»). They are shown in a context of key inquiries near to results of search on the largest portals of a Runet (Yandex, Google, Rambler, Mail.ru), and also in systems “Runners”, RORER and in various advertising \partner networks. Contextual advertising gives exact answers to inquiries of the visitors searching for those or other goods and services: that, at whom, under what price, on what conditions. It allows to narrow considerably an audience, having allocated from it target. End result of the satisfied interest of the potential buyer is transition to a site of the advertiser for the purpose of acquaintance or production \service acquisition. Contextual advertising is the most effective way of increase of sales and dialogue with end users in a situation when advertising is claimed by the buyer. Many retails companies actively use today this technology.
At contextual advertising too it is a lot of advantages. It works with already existing demand of a wide and constantly growing audience of a network. Helps to involve only target audience, providing 100 %-s’ hit of advertising in the purpose. It is not imposed, and serves as the direct answer to inquiries. Starts to work quickly – already from the moment of advertising campaign start offering various tactics of conducting ??. Works round the clock or some hours per day, at any moment can stop and be corrected, be supplemented. Considers a regional accessory of the advertiser or target audience. Allows to optimise and in regular intervals to spend the advertising budget (for example, setting a certain week limit). Thus in contextual advertising cliques (real transitions to a site), instead of displays, as in classical advertising are paid.
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