Higher the traffic better the sales
It is a proven fact that among the billions of pages that are searched by s make the most business. Type in digital camera software for instance and you will understand what I mean. Do you remember how many times have you gone beyond the 3-4th page of your search page results? I would expect the same behavior from 99.9% of the Internet surfers as no one has the time to go beyond the top 30 listed pages. I am exaggerating when I say top 30 because mostly the top 10 get 75% of the hits. So if you are not at the top you are losing on a huge chunk of sales, unless you are advertising locally and are limited to a local business.

Google adwords is worth a mention at this point as millions use them and know their importance. The users of google adwords know that they will get listed at the top page (sponsored listing) for the specified keywords. However, they do not estimate the sales that they will make. They can easily do it in a month and then change their bid amount to be paying less in advertising on google. Being listed in the top page does not mean that you will end up with guaranteed sales. You need to have a real good sales page that will make the “buyer” feel the need to buy it. Remember it is all about making him feel that he needs it.

Search engine optimization will propel your page to the top 10 without having to pay for the adwords campaign that is a pay per click campaign and you might end up paying far more than your sales. Having said this if you choose the niche keywords for your campaign and have a good sales copy you are bound to make a lot out of the campaign. Out of thousands who click to your page at least 50 should buy your product.

The million-dollar question
How will you benefit from SEO? How much should you spend?
If you have a good product and s spending huge amounts on SEO to be listed in the top.

Your expense should depend on how much sale you are bound to make. A proper estimation of this can be drawn after the first month that you are listed in the top 10. Your expense can range from any where between $250-$2500 depending on the competition you face.

Be careful while choosing an SEO firm or person as they can use spammed techniques that can get you banned from search engines.

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If you’re the least bit serious about promoting your website(s) online then you have probably heard the recent cry that one’s website needs links coming into it. Lot’s of links. And without these many, many links one is the proverbial billboard in the desert waiting to be seen by those thirsty for sustenance.

Well after these several years that I’ve been on the internet I too heard the call and have followed the many internet bandwagons that have rolled into e-town touting the next ‘latest and greatest’ snakeoil software to get one traffic that they won’t believe.

You know the cry… ‘The traffic explosion your favorite web guru gets – and it’ll only cost you $795 to attend this three-day conference to learn how to play with the big boys (and girls) online.’

Sound familiar? To most owning one or several websites it will.

But after being dragged around the reciprocal linking millstone over the last several months in a valiant attempt to obtain many reciprocal link exchanges and closely monitoring all completed link requests I can truthfully say that that job in itself is a bugger to track and stay on top of.

Why?

Because for the most part one has to rely on one common denominator in that equation… people.

I finally realized that this tactic of getting traffic ‘for free’ and having it prove itself as viable was indeed true. Link-exchanges do work. But they ARE work too.

But with me being the type of person who writes with my eyes closed (literally), I was told by a couple of e-friends that I should pursue ‘articles’ more vehemently. I didn’t know what they meant so what I did was find out about a couple of the bigger article directories on the Net and I submitted a couple of my writings to them. And then I promptly forgot about this process because it was extremely labor intensive.

And with me being a relatively lazy fellow at times I ‘moved on’ to other tasks that seemed more to my liking. And ease of use.

But after getting relatively burned out with this link-exchange stuff and dogging real live people to honor link exchange requests after I had ‘nicely’ place an unexpected link to their site on my site, I was tired of this whole process.

~~~~COMMENT~~~~
Yes, I know there are automated processes and software out there that will do this linking stuff for one, but again, I’ve also read how the SE’s are ‘onto’ these tactics and reciprocal links aren’t as effective as they used to be.

But they are still effective, that’s why I still honor the odd link exchange request I get. I just don’t spend all my time doing this anymore.

But getting back on track to the actual subject of this article…
~~END COMMENT~~

Back a couple of months ago, I somehow received an email about a new software program that would do ‘article submissions’ almost automatically.

But let me first digress somewhat and tell you what ‘article submitting’ is.

Article submitting may sound kind of formal and only for ‘writers’, but it isn’t.

Essentially, anytime one writes something of extended length, even a longer webpage, they’ve written an ‘article’.

Think about it. If you have a website that you’ve personally written, then you have written articles related to the .

So, if your website is all about the best way to burp babies, then you have a whole bunch of ‘articles’ that you’ve written about parenting, specifically, burping babies.

What you can then do is submit these articles throughout the WWW and get yourself known as a baby burping expert.

But even more importantly, you can take each of the webpages you’ve written on your website and turn it into an ‘article’ – add a link BACK to your site in the footer of the article – and voila! you have written an article and ALSO obtained a link back to your site whenever someone else uses that article.

And all this without having to hassle with e-chasing that non-compliant link partner to honor their link exchange with you.

Sound cool? It is.

Now, like everything else, there is a downside to all this article writing.

It takes time to do.

First you have to have written YOUR OWN articles/webpages. And then you have to personally submit them to any of several hundred article directories floating around in cyberspace.

And of course there is the whole idea of you having the motivation to do this submission stuff too, so let me share a little bit of motivating statistics with you.

Remember how I mentioned earlier about having piddled with submitting a couple of stories/webpages I had written to several of the major article directories? Well, that was about 14 months ago. And remember how I told you that I did this and then promptly forgot about all this article submission stuff?

Well, over those 14 months since I did this, which by the way only took about one hour to do, I now have about 300 STATIC, incoming links to my site from those two articles being posted around the Internet. Yes, 300 incoming, NOT reciprocal, links.

And so what I did was after I received that email from someone touting this article submission software was to do some research on this whole article submission automation software process.

What I came out of this research with was that as of now there are two main article submission software programs that allow one to automate most of the process of doing this sometimes laborious task.

And since it is so repetitive and sometimes painstaking to do manual article submissions I thought that this would be one way to get me back into this process that I think is well suited for the way I like to promote my business online. With words, that is.

After much mental deliberation, and financial detailing, I opted to go for an article submission software that was released during the summer of 2005. Besides it being almost one-third the price of the other main player in this article submittal software e-competition going on, it also appeared to have a lot going for it with a money-back guarantee and a manual and good developer-support.

So I bought it several weeks ago and have been using it everyday to promote several of my websites by submitting ‘articles’ I’ve written to the several hundred article directories included in the automatic submissions this software does for the user.

And to say the least, the results, so far, are extremely impressive.

One little statistic. Remember those two articles I submitted 14 months ago and obtained over 300 incoming links from doing so? Well, I’ve used this software to continue submitting them to other article directories included in the software program.

And now that 300 incoming links number now numbers almost 700. Yes, 700 incoming links from just those two articles. An increase of approximately 400 incoming links, in just five weeks.

To me, those are some GOOD results. Especially without having to chase other humans to reciprocal link with me, building link webpages, tracking linking emails, checking links, buying tracking software, and all that stuff that goes along with the reciprocal linking process.

So, if you’re tired of buying links and chasing other website owners for reciprocal link exchanges, do consider using content you’ve written as a way to get links, and eventually traffic, into your site.

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So the basic thing is to create websites that are search engine friendly. Creating a search engine friendly website is not a daunting task, but it has to take some efforts. This article gives an insight on the points that have to be remembered for creating a search engine friendly website.

Tip #1: Proper selection of domain name and layout

The domain name of your is of great significance. Search bots give special importance to the site name besides that the visitors can also get a rough idea of what they can expect when they look at the domain name. The layout of the site also has to be done with great care. The site should have a perfect linking structure and can have all the main links directly from the homepage.

Tip #2: Creating a directory structure

All sites except small ones will have a directory structure. You have to plan a directory structure before building the site at the same time bear in mind that the directories that lie too deep are very difficult to scan. Proper care should be taken for naming of directories; it should be named on the basis of the content.

Tip #3 Remove frames

Search bots use frames be sure to make use of no frames tags so that the search bots can crawl the sites and get requited information easily. This will definitely help in improving the ranking.

Tip #4: Make use of external CSS style sheets

Making use of external style sheets is considered as a great idea because it reduces the overall complexity of the site. This ensures efficient crawling by search engines. So make sure to include CSS files in your site. If possible making use of CSS tables would be a better idea than traditional tables.

Tip #5: Forming and naming of files

The names of the file can be based on title tags which is normally the most important keyword. This also helps in better search engine position of those keywords.

Tip #6: Hosting of the site

Selecting a hosting provider who offers 99% uptime guarantee ensures that your site will be reachable to spiders all times. Also make sure that you’re your web hosting server supports the ‘If-Modified-Since-HTTP header’.

Tip #7: Proper balancing of graphics and content

The search bots can see only plain HTML code. So it is very important to reduce using too much graphics on your site. So always try to maintain a proper balance between
graphics and content.

Tip #8: Keep a view on content and links

Do not keep too much links on a single page. It is always better to limit the number of links on a single page to fifty. It is advisable to keep the content on a single page between 200 to 1500 words.

It’s possible for you to make your site search engine friendly by remembering the above mentioned serch engine optimizaton points.

Author Descrpition
Seoedge.com is a site that provides cutting edge information on search engine marketing. This site provides a medium to get reliable SEO related news, white papers, reviews, tools etc

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Thanks to the birth of professional search engine marketers the top ranks are saturated with the pages of companies that can pay for such insight. That said, it’s certainly possible to employ high ranking tactics in your own website. Actually, the most basic tactics can move you up from an 800 position to a 300. However, it’s the top of the scale where efforts seem almost inversely exponential or logarithmic, you put a ton in to see a tiny change in rank.

How do you meld the ambitious overhauls required to attain significant ranking and NOT compromise the design of your site?

Design Can’t Be Ignored

If you have an existing site, you’ve probably tied it into your existing promotional content. Even if you’ve allowed your website to cater to the more free form of the net, it should still be designed as a recognizable extension of your business.

The reasons for doing so are valid, and can’t simply be ignored for the sake of achieving a first age position, can they? If your research into search optimization leaves you shuffling around thoughts of content, keyword saturated copy and varying link text, you are correctly understanding some of the basic pillars of serch engine optimizaton.

And, you aren’t alone if you have this disheartening thought—If I do all this SEO stuff and reach number one across the board, who would stay at my site because it’s so stale and boring I’m even embarrassed to send people there!

There are two ways to successfully combine design and SEO. The first is to be a blue chip and/or Fortune 500 company with multi million dollar advertising and branding budgets to deliver your website address via television, radio, billboards, PR parties and giveaways with your logo.

Since chances are that’s not you, and certainly not me, lets look at the second option. It begins with some research into your market, some thoughtful and creative planning, and a designer who is a search engine optimizer, and understands at least basic CSS and HTML programming techniques. Or a combination of people with these skills that can work very well together.

Design is for brochures, instant results are for the web

That’s not the whole truth, but it will help compare and contrast design and SEO. In reality, SEO needs the quantity and detail of supporting text that a brochure has, but good web design has to catch a viewer’s attention in 5 seconds. It’s pretty difficult to read and absorb the content of an entire brochure in less than 5 seconds.

Search engines need rich, related, appropriate, changing and poignant content. And for them to rank you, all of that must be on your pages. But if it’s not well organized and broken down into bite size chunks, no one is going to bother learning about what you’re offering.

Construction 101- Attractive Design and SEO

Sadly, it’s very difficult to optimize a site without completely overhauling it. You’ll soon understand why. Design and SEO must be strongly rooted into every aspect of each other, possessing a true, symbiotic relationship. Lets look at a simplified example of this. Lets say you are optimizing a page for the keyword phrase, “pumpkin bread recipe.”

From a design standpoint “Pumpkin Bread Recipe” would be the heading for the page, in a nice, readable font with the words perhaps an orange-brown color. And lets add a fine, green rule around it.

There are many ways to create that simple, colored heading. However, there is only one way that is best for both design and SEO. That is to use Cascading Style Sheets, or CSS. In addition, that line of code containing “Pumpkin Bread Recipe” needs to be as close to the top of the page as possible (which CSS also allows).

To a viewer, the recipe text might be read more if it were located to the right of a photo of a buttered piece of pumpkin bread on a small plate next to a lightly steaming cup of coffee.

SEO needs to read that ingredient list and baking instructions. Search engines now understand on a rudimentary level that the ingredients are indeed related to the optimized words- pumpkin bread recipe.

Additionally, it would take many extra lines of code to make a table in this example if you didn’t use CSS. Search engines don’t like extra code. In fact, given enough times, that “extra” code will make the keyword phrases seem less important and hurt rank.

Note: In the page code, a few thousand characters more than you need to get all of that content organized would normally just add to your page load time, and might be acceptable. But to a search engine, that time can really add up. It wont read through page after page, site after site, billionth after billionth character of unimportant code to find the relevant text. Therefore, the less code, the better your chances. Moral- Less code, more content.

SEO usually means REDO

In the previous pumpkin example, CSS will eliminate the need for almost any extra code at all, and provide the means to place the text to the right of the photo.

Now, imagine that someone had already created this page, but done so using other programming methods. The page could very well be W3C compliant, well programmed and got the job done. However, without designing and programming for optimization as in the above illustration, the end result would have no significant rank compared to others that do.

You can be sure that there exist at least 30 web sites built to rank for the keywords “pumpkin bread recipe”. Note- why did I use the number 30? It’s safe to assume if you’re not on the first three results pages of a search, you’re not being seen.

While this is a simple example, hopefully you understand that it would be impossible to optimize this simple page without redoing it. This isn’t always the case, but extrapolate this into detailed, multiple pages in an entire website and the issue is greatly magnified.

Aesthetic Importance vs. Traffic

Everyone has an idea of what they want their site to look like. The pretty factor- splash pages, cool flash and graphics must now be justified as to their importance to the bottom line. If you want/need to establish an online presence, you will have to make some compromises in these areas.

Understand exactly the role your site should play in your company marketing.

Ask- What is the goal of your website and who is its audience? Is it for existing clients to see? Is it to reach new clients? To venture into yet untapped market segments?

Ask- How strongly do your other marketing efforts promote your site?

Ask- Is your website an extension of your existing collateral that must reflect the same graphical look?

Ask- Is your website meant to assist to your sales force or is it your sales force?

Chances are you wont have any single answers. That’s ok. It will give you some meat for your designer/SEO to digest and develop a solution for you.

Real case of Design balanced with SEO and salability

If you sell jewelry solely online, you must have a catalog of exceptional photography and detailed, high-resolution close up images. But, you must be optimized and rank well if you want to sell any of that jewelry.

If such a company approached me with this project, my recommendation would be this: If you sell a product, people have to see that product. Lots of good images. The site should be slick and sheik and easy to navigate. The home page has to capture the buyer’s attention. If it’s very expensive jewelry, the site should have a lot of class and elegance. If it’s home made jewelry, the site shouldn’t look home made.

However, as you have no store front, if the online community can’t find you, you’re business will fail. So I’d have a very optimized home page with some discussion of the quality of your product, the history of your company, etc. This is also great sales copy. Ad a few special catalog pieces with descriptions below some smartly placed gifs, jpegs and readable type graphics built out of CSS and you’ve got a cool to look at, content rich, well optimized layout.

I’d make the link to your catalog very obvious and prominent. Note the catalog is not the homepage. I’d also include subsequent well written, in depth pages about the history of some specific pieces. Load them with targeted keywords and a few images. Again, make your catalog link very prominent. In doing so you’re creating relevant content for search engines AND providing additional pages that can rank.

The catalog can be database driven, simple and changeable, and you have the foundation to build your search rank.

Planning Your Site

If your designer is not a search engine optimizer, hire one to work with your designer from the initial development stage of your site. If you would like a visible presence that is not dependant on traditional marketing efforts to get your name around, then you will have to optimize.

However, with advances in html and css, text itself can be a very flexible and attractive design element with endless possibilities. Site optimization consists of some rigid, unbendable rules. It can be intertwined successfully with very creative and attractive design. If your Designer and SEO aren’t the same person or company, make sure they have the same, close working relationship.

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Put in the simplest manner possible, organic SEO is . Once they find it they will reward your site with better rankings and improved positions within the search engine results pages. Throughout the course of this article it will be referred to as simply SEO.

Understanding The Search Engines

Understanding Search Engines and their general concept is vital to the use of effective SEO methods. Search engines enable their visitors to enter a specific word or term, known as keywords. Once submitted, all pages containing those keywords that can be found in the search engine’s directory are listed on the search engine result pages. Each page is “ranked” according to relevancy, popularity and a few other factors. Therefore, in theory, the more relevant a page is to a given keyword the more likely it will appear at the top of the listings.

Introducing The Search Engine Spiders

Another important factor to remember about search engines is that they don’t use real people to crawl the billions of websites and judge how relevant they are. Instead they use automated software called a “spider” or a “bot” that does this work much quicker. The calculations that the search engine uses to determine the ranking of a website are called algorithms and in the case of the major search engines like Google, Yahoo and MSN these algorithms are changed on a regular basis. The changes and the specifics of the algorithms are not released to the public in order to prevent black hat SEOs from manipulating their sites to reach the top of the pile despite containing to information relevant to the search query or keyword.

Optimizing For Search Engines – Optimizing For Visitors

Of course to some extent, all of us reading this article are probably guilty of altering our web pages to meet the whims of search engines but it must be done in a positive and organic way. We understand that optimizing a page purely for the benefit of search engines spiders may massively detract from the actual value of the site to your visitors. Search engines understand this too, hence the evolution of the algorithms. With each new algorithm created and usually patented by search engines like Google, we are getting closer to a structure whereby sites are genuinely judged on their value to visitors. It may sound like an Isaac Asimov novel but the algorithms and the spiders are basically becoming more human like.

Basic Components Of SEO

The actual methods of optimizing your website are saved for another article, but the basic components of an SEO campaign are broken down into on page and off page optimization techniques. On page SEO includes factors like keyword inclusion, content optimization, page structure etc… whereas the main contributing factor of off page optimization is inbound links. There are many different factors to each of these areas and different SEOs will give you varying information on which factors are the most relevant to gain higher rankings. These extensive differences in opinion occur because nobody is certain of the algorithm criteria.

The Benefits Of SEO

SEO is probably the most beneficial way to conduct Internet promotion. It is highly cost effective, can yield long term results and the leads it generates are opt in and targeted. This doesn’t mean you shouldn’t consider trying out alternative methods of advertising your site. For many, banner advertisements, press releases (can actually be used as part of an SEO campaign as well), PPC campaigns and sponsored listings prove to highly beneficial and including these will help your site’s popularity.

To Cost Effectiveness And To Life

The cost effectiveness is easily determined when you look at the potential of an SEO campaign compared to the method that many consider to be the next best thing – PPC. A PPC campaign will usually cost you anywhere upward of 5 cents per visitor generated. This means that for every thousand visitors you receive you will have paid $50. Some fairly basic SEO work on a web site containing ten pages will generate this kind of traffic on a monthly basis relatively quickly.

$50 doesn’t sound much but consider that you pay this in one month to receive the desired one thousand visitors. Over the space of a year you will have paid $600, and so on. Now consider that you are competing for a relatively competitive keyword and you find that you need to be paying a minimum of 50 cents per click to generate just the one thousand clicks in a month. All of a sudden you’re paying $6000 per year and you are still only getting one thousand clicks every month. $6000 will buy you an awful lot of SEO work and you should find that within a few months you are generating a lot more traffic using SEO.

Targeted Leads

Targeted leads are the best type of leads you can generate. It means that the visitors to your site are already predisposed to the basic topic of your site and are interested in what you have to say. It means that they will be more likely to purchase goods or services from your site, click on affiliate links or click Google ads to earn you revenue. Because SEO leads are physically searching for the topic that your site relates to you are guaranteed that they are interested in whatever you’re offering. First of all they search using keywords relevant to your site. They then read the description and name of your site and this further compounds their interest in the page in question and click on the link. Already they have become highly susceptible to the message of your web page.

So Remember…

SEO is a webmaster’s greatest tool but treated badly it can quickly blow up in your face. By ensuring you stick to the very letter of the law and do not use any underhand methods you should soon benefit from powerful leads that will frequent your site and earn you revenue.

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But why do you need a site map?

Basically as websites get larger and more complex both the human browser and the search engine spiders need an easy to follow map to find all the pages within your site. A site map gives them a simple navigational tool.

Site maps have 3 main benefits:

1) A site map allows visitors to easily find what they are looking for by simply visiting your site map and clicking on the link to go directly to the page they want to visit.

2) Often technologies employed to assist in reading webpages such as web page readers and screen readers can only follow text links. For practical reasons it may not always be possible to show a text link to every other page within your site on your main page and other pages within your website and so use a site map.

3) Search engine spiders like text and text links. If they cannot follow a text link to a page of your site it may not get indexed. Make it easy for the spider to index all your pages through a site map.

A site map consists of the two things search engines love – text and keywords. To build a good site map combine relevant keywords with a hyper text links. For example on your site map you may have a link to your webpage about website promotion so your hyperlink should contains the words ‘website promotion’ and link directly to that page within your site.

A site map does not need and indeed should not be fancy, but should be clear and easy to navigate.

Here are some tips for a good site map:

1. Place a prominent link to your site map on every page and lable it SITE MAP.

2. It should show all your webpages through different levels as basic text links.

3. Use standard colours for links and visited links.

4. It should show a quick, easy to follow over view of the site without the need to scroll around in the web browser.

Google started allowing people to submit site maps to their account as a way of letting google know about all your webpages and updates to your site. It does not increase your page ranking at all but is worth taking the time to set up properly.

You can find free software for creating site maps at:

http://www.likno.com/sitemap.html
http://www.freesitemapgenerator.com
http://www.sitemapspal.com

And when you are done, don’t forget to tell Google about your site map so they can trawl and hopefully index all the pages of your site.

http://www.google.com/webmasters/sitemaps/login

A well planned site map can ensure your Web site is fully indexed by search engines.

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