Despite the fact that for over 10 years in e-commerce the system of automatically sending of consistent and personalized series of emails to a potential audience is used extremely intensively, most people manage to completely fail to understand why all it is necessary and how it should work correctly.
In this article I will try to chew up all the small details to clarify the topic of automatic sequential series of messages for all definitively.
What is an automatic series of letters?
If we draw an analogy with life, imagine the following situation … Tomorrow child with his mother has to go to the zoo and he does not want it very much! But instead of to lie down early and have a rest, he preferred to see enough television to two hours of the night. Naturally in the morning, his mother tried to wake him, and then son tumbled in his crib and said in a dream – “Yes, I’ll get up now and …», went to sleep. Then mom came up again … and so it went up until someone from them will not win: either the mother will wake her son with some attempts, son will frazzle out his mother by his desire to sleep that she would leave him alone and change the plans.
So, in fact, 9 out of 10 people who constitute the potential target audience of any commercial project – represent sleeping babies, which it is difficult to wake up from the first time! It is necessary to pour some water on them to wash cold and quickly shove a delicious bagel that they finally wake up and start getting real pleasure from vigorous life.
Just do not think I’m sarcastic … I’m just showing how things are. And anyone who wants to be successful in his business should understand that the first things he will have to deal with – this is altered states of consciousness of their potential customers.
Those who can break through these trances in the minds of his target audience are the most successful salespeople, the pros and leaders in his field!
Thus, a series of letters – is a marketing tool, which gradually awakens your potential customers and brings them to the maximum sensitivity and courage on your suggestions. Please note that the goal of a series of letters is not to sell something! The aim is to prepare a person to the point where he finally sees the benefits of your offer for himself and independently decide to purchase it! This is a very delicate and important dimension.
To be more technical in the definition, then a series of letters – is a sequence of strictly pre-defined number of messages that are linked together as a whole finished product. We can say that this is a booklet, each page of which is sent to a person one time in some period of time. So, getting a page for page, the overall picture develops at a potential client. But if you try to give him the entire “booklet” at once, the probability of success will drop back to 10%.
A potential client subscribes to such a series of letters by himself and he expects to get very valuable and free information on the interesting subject from you in similar way. So, step by step, a series of letters deletes the distance and credibility of the potential client to the author of letters (of course, if a series of letters is made up correctly and shows the professionalism of the author).
Today lots of people quit the regular job and start online business. But, as any kind of business, Internet business also needs marketing and client base. One of the widespread ways is email lists. So before you start, you must know what email list marketing is and how to make money with it. Visit this email list marketing site where there is much helpful info on building mailing list subject.
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