The Certificate offered by the Canadian authorities on protection of electronic commerce (????) represents the new corrected arch which is capable to help the experts to reach these purposes in marketing working in all branches in territory of the North America. What maximum benefit can take experts in marketing from the Certificate on protection of electronic commerce?
Having based in Canada the company rendering services in the field of an e-mail of marketing on the terms of the voluntary consent of addressees I long time supported the advanced techniques which are aimed at improvement of ability of the expert in marketing to create and maintain significant relations with the client.
It is planned that the certificate will come into force in 2010 and will continue tradition of construction of thoughtful relations with consumers providing protection of the last and simultaneously keeping development of electronic commerce.
Actually ???? is logic continuation of the law on struggle against spam CAN-SPAM which in spite of the fact that has been accepted in the USA became the standard for all North American experts in marketing.
Acceptance of ???? has following purposes:
• Protection of all citizens of Canada against spam (i.e. chaotic mass mailing, mailing of advertizing or commercial messages);
• Advancement of the advanced techniques in the field of e-mail;
• Removal of those kinds of restriction of innovations whose purpose was protection against abusings electronic communication facilities;
• Granting to the Canadian businessmen of possibility to carry out the global economic activities at the international level.
These are key questions which rise before each expert in marketing intending to start campaign by means of a marketing e-mail. However ???? suggests to create a number of new positions. Answers to six most often set questions in this area and also practical recommendations which will help experts in marketing to be assured are more low resulted that their e-mails of mailing don’t contradict the current legislation and will yield the best results.
1. According to positions ???? you can include in mailing those who has given obvious or an implied consent. The implied consent means that there is business or personal relations between you and the addressee. The obvious consent, on the contrary, takes place when the addressee allows to send messages. Additional recommendations: in order to receive optimum results from mailing divide addressees into groups depending on the preferences expressed by them, types of behavior, demographic indicators and an estimation of life cycle of the client.
2. It is authorized to send messages to persons from whom the implied consent – within 18 months is received from the moment of reception of such consent. Additional recommendations: send the message only in the event that it contains the actual and pertinent information. One of economically expedient tools in this case is creation of “the center of preferences” thanks to which clients will have possibility to choose term and periodicity of reception of messages, and you will be assured that the given information is valuable for the client.
3. What it is necessary to do to the expert in marketing to find new subscribers? Though ???? doesn’t contain concrete recommendations about this information and electronic documents, cooperate with your supplier of an electronic mail service to get of advantage in competitive struggle online and at carrying out of marketing campaigns in an independent mode.
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