Keyword Density
Many people have troubled with keyword density. Whereas its mention here that you should be concerned with publishing good quality content that is truly user friendly. If you use bots and automation software to publish content you will eventually be excluded from Google’s index – guaranteed! Google is dedicated to clean their search engine from spam and crap and they do so aggressively all the time.
I always done good by aiming the density in around 2-3%. It means that the keyword is shown 2 or 3 times in every 100 words. Just focus on writing quality content naturally, spike your content with keywords and most importantly use related keywords (LSI) and you will do well.
How Long Must Your Content Be?
Past months, search engine is starting to rank long content with short, spammy content simply that reason. You are best advised to opt for at least 500 words.
I actually prefer to go higher still. This also has the added benefit that you can incorporate long tail keywords into your text without sounding spammy, or over the top.
Optimized Your Images
Every single page on your domain should ideally feature one optimized image. This on-page SEO could help you compete with your competitor with different optimized website if he fails with optimizing his images.
In doing this you need to place the keyword into tag image. You could see this tag by looking in the HTML of your site. In WordPress you can do this from within your post and page WYSIWYG editor at the top right hand side corner.
Optimizing your images will also give you more traffic since many people use image searches on Google to find relevant content.
An Internal Linking
You’d be well advised to always use internal links where possible. If linking your sub pages, you should check the keyword of the page. So if you optimize that particular page for the keyword: how to buy pink widgets in new york, make sure to use the exact keyword to link. The page would be a sub page of the domain.
One more thing you should work on is using a long tail keyword in the sub pages and you should link it back to your home page. It could get you a better listing on your Google. A lot more in this eBook.
Outbound Links
Outbound link is link you direct the pages outside your own domain. In order not to dilute your Google juice you want to make these using the appropriate tag. The more links you use to point to websites outside your domain, the more “juice” you will lose in the process.
It’s the fastest way to dilute your site’s existing authority.
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