Tag Archives: Look And Feel

The 7 Most Important Questions To Ask Before Engaging A Web Designer

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Your local business website represents your company online and, as a result, should have a look and feel similar to your business: professional and welcoming. When it comes time to choose a Website Designer, you’ll want to make sure you’ve chosen an individual or group who not only understands your needs but has the technical know-how to turn your vision into a reality.

Begin by narrowing the field down to 2 or 3 strong candidates. Then interview each one, paying special attention to the answers they give you. Their responses will tell you quite a bit about their abilities to design and optimize a website.

Can I See Examples of your Work?

This should be your first request. Here you are looking to verify this person can deliver the actual results you expect. The second thing you’re looking for is your potential designer’s ability to create aesthetically pleasing work. Don’t be satisfied with static screenshots, actually navigate around the websites to make use they are using friendly.

What browsers will my website support?

Believe it or not, websites show up differently in browsers. A site may look really great in Internet Explorer but may not look quite right in FireFox, Safari or Opera.. The designer you choose to work with should understand how to optimize your site so that it works in all of the major browsers, regardless of whether you’re on a Mac or a PC.

Will I Own My Own Website Domain?

Some web designers take ownership of their work, from setting up the domain and hosting accounts and creating the site itself. You are paying for the website, so you should have access to all of the hosting accounts and you should have a backup copy of the website on file. You’ll want to make sure you have the information necessary to move to another designer if you should choose to do so in the future.

How will I make changes to the site?

Building a website is one thing. Updating the site at a later date, is another. Make sure you know if you will be able to make simple text updates yourself or if you will have to ask him every time new material needs to be added. If you can do it on your own, will you have to learn a complex editing program or will you be operating on a WYSIWYG (what you see is what you get) type of platform. Make sure you’re getting a modern built-in editing program, similar to WordPress if possible.

What is the time-frame for delivery and how much will the site cost?

After giving the developer an idea of what you are looking for, he should have no problem giving you a time estimate and a price quote. Make sure you are very clear if the price is on a ‘Project’ basis or on an hourly rate, if the latter, verify how many hours he expects the work will take.

Ask the Web Designer if he has any Questions for you.

Ask the developer if he has any questions for you. For example, he should certainly be asking you exactly what kind of web design you prefer and specifically what you expect in the way of results for your new site. The more questions he asks in this way, the more you will both understand the end results to be achieved. There is no need to feel that you need to hire the first designer you think might be suitable. Take the time to interview a few and make sure you’re getting the services you want from someone you feel comfortable with. The final result will very much depend on whether that person clearly understands your requirements.

Is Search Engine Optimization (SEO or SEM) Included?

The truth is, most web designers are not qualified to optimize your new site for the search engines. All too often, clients’ assume that their new site will be found and indexed by the search engines after going live but this is a dangerous assumption.As this is crucial to your business, it’s important that you discuss the topic of SEO to see if they will perform basic SEO strategies to your new website or if they can refer you to a qualified SEO Consultant.

For those who are searching through the web for more info about the niche of forex trading online, then please make sure to go to the web site that is quoted right in this passage.

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Rewrite PLR Articles And Ebooks: Who Should Do It?

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Private Label Rights (PLR) articles and ebooks are great tools for making an internet company truly successful; or, if already lucrative, even more so. By using texts that are already written, one might speed up the process of distributing those texts in a variety of places: as online ebooks, articles, or even as printed books.

The trouble is, however, that using PLR content is not as easy or quick as many are trying to make it sound. For instance, those who sell PLR content, and those who do business in the PLR world, many times wish to point out that the process of using PLR content is an unproblematic road to success. But that may not necessarily be the case.

The Problem

The problem is this: in order to make the most of it, one has to in fact edit the Private Label Rights content to a considerable extent, not just a little. This is to ensure that the search engines are going to index the content favourably, as well as to make sure that the readers are not faced with e-books and articles that they have already read elsewhere.

So the challenge is to learn the art of rewriting PLR e-books and PLR articles so that the content ends up being substantially unique. One may rearrange paragraphs or even erase whole paragraphs. Or one might want to expand paragraphs or add new points, arguments, reasons, or data. Or one might make a decision to insert pictures, illustrations, photographs, or videos. Or just about anything to make the article or ebook look and feel special.

But Who Has Time to Do It?

But perhaps are you now asking yourself: “How in the whole world should I practically have time to do that? After all, I picked up the Private Label Rights products originally to keep away from having to do a lot of labor. So why am I now looking at the very same labor that I tried to avoid?”

It is correct, of course, that the type of work involved in rewriting a PLR article or e-book may be alike. However, the actual quantity of work is not very similar. Rewriting and rearranging a PLR e-book or PLR article, even with a rather extensive rewrite, is a lot less time-consuming and painful than writing the whole thing from the ground up.

In addition, you might not have to do all that editing yourself either. You could use the help of other parties to complete the rewriting process.

Here are some interesting possibilities in order for you to get the rewriting of your PLR e-book or PLR article done: (1) Use software; (2) Hire a ghostwriter; (3) Invite a guest blogger; (4) Do the writing yourself.

1. Make use of Software

There are software packages on the market which might be programmed to change (“spin”) PLR e-books and articles to construct new articles and ebooks. But it is advisable to be very watchful. Some software packages could modify the “taste” of the ebook or article, or use poorly selected synonyms for expressions that either could change your material into nonsense or at least make it sound strange in some sense.

It is thus almost at all times required to look over the newly generated content by hand after it has been processed by the software application. It is quite likely that you might have to do another round of editing after the material has been “spinned”.

2. Appoint a Freelancer

Using an expert freelancer to provide wholly innovative content to your website could be almost impossible for a new site owner, as truly novel content may be quite costly.

However, since you already have bought the Private Label Rights content, the goal is not to create original material from the ground up, but just to do some editing using different words and phrases, and maybe also extending some of the conclusions in various places.

It could be a sound idea to collect a dozen or two Private Label Rights articles at a time (or a whole Private Label Rights ebook), and then ask the ghostwriter for a “package price” for the whole set. That way you may be able to get a better quote per page than if you just submitted one or two individual articles.

3. Contact a Guest Blogger

Perhaps you would like to invite a guest blogger to write on your blog? You might tell him or her that you have private label rights material that she or he might utilize. In that manner you could generate fresh material for your blog without you being forced to do any modifying yourself.

The problem may be, of course, that he or she may expect to get paid, or to be able to include some links to their own sites and blogs, or ask for some other favour. You will have to see what the deal is, and then decide whether or not you think the particular arrangement is profitable enough.

4. Rewrite It All On Your Own

If you are truly into writing and editing (or at least are willing to do it even though you don’t enjoy it), you may want to consider doing all (or at least some of) the rewriting yourself. In any event, to edit a good-quality Private Label Rights article or ebook is significantly less problematic than writing everything from the ground up.

The benefit of doing the job yourself is that you have absolute control over the final result, both stylistically speaking as well as in regards to all of the individual points, conclusions, and data presented there. Hopefully you also have much knowledge of whatever subject matter it is that your articles and e-books are covering, and therefore you will probably be able to edit the PLR texts faster than a writer who doesn’t have your particular background and experience.

Final Thoughts

PLR articles and e-books are great resources. However, they have to be substantially rewritten to be fruitfully used in your internet business.

The good thing about all of this is that you don’t necessarily need to do all of the rewriting and rearranging yourself (but the end result may be superior if you do). Alternative ways to produce a rewriting of the Private Label Rights content would be to use some “spin” software product, to use freelance ghost writers, or to invite a guest blog writer.


So go ahead and fill up your website or blog with great, uniquely rewritten and sensitively repurposed PLR content. Your audience will be grateful for it!

ABOUT THE AUTHOR: Ronnie B. Jones has a background as an advertising copywriter working with international business-to-business campaigns. Nowadays, Ronnie mainly gets himself involved in various ebook marketing projects. He is part of the EbookBrothers.com team, where he is a regular contributor, writing on topics such as how to rewrite PLR e-books etc.

To sign up for the free EbookBrothers.com ebook marketing newsletter (online, how to write ebooks and articles, how to plan campaigns, etc.[/spin]), please visit http://www.EbookBrothers.com now!

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