Find Out The Secrets To MLM Lead Generation

As amazing as the network marketing industry is, there is a good chance that you might find yourself facing the same problem that plauges many other marketers: you just can’t seem to generate enough leads to get your MLM business off the ground! Well, we’ve all been there (even people like Mike Dillard ;) ) and it can be extremely frustrating. You are well aware of the great opportunity you are offering, but you just can’t seem to generate the right attention, if any at all.

I’ve learned the following “secrets” to MLM lead generation. I really hesitate to even use the word secret because it gets so overused in our industry, but I’m going to make an exception here.

Become A Leader

Let me repeat that. Become a leader. No one wants to follow a follower. People want to follow leaders, so becoming a leader as quickly as possible should be high on your priority list! This has nothing to do with the number of sales you have, or how much money you make. This is about working on yourself and making yourself more valuable to others. It’s about teaching and helping your prospects and your team.

As entrepreneurs, working on our ourselves is just as critical as working on our business. We must take responsibilty for our own personal development because it is critically important to our success. The reality is that nothing is stopping us but us!

Give Value To Your Prospects

Let’s be real here. Nobody cares how much money you made last month or last year. What your prospects care about is how you can help them reach their goals and have success. We must always be providing value to our prospects and our team. This is one of my favorite quotes:

“We must give without want before we can receive.”

This is exactly what we are talking about. This really is one of the most important aspects of MLM lead generation. Remember to always be teaching and giving to our prospects and team. It’s okay to sell, but I would say 80-90% of the time we should be providing value and the other 10-20% of the time it’s okay to sell.

Don’t Come Across As Needy (Actually, Don’t BE Needy)

Your prospects will see right through you and nobody will want to join you. Remember, we have the opportunity that will change their lives and not the other way around, so there is no reason to feel needy. It’s important that you respect and value your time, and don’t waste it by chasing down the wrong people.

It’s one thing to follow up with your prospects and be courteous, but quite another to turn into a “stalker” and try to get them to sign up! The internet is a very abundant place to be and there are leads and prospects everywhere if you know how to market and where to look, so maintain that attitude of abundance and it will provide you with great rewards!

Before you can start marketing and generating leads, it’s essential that you understand these three concepts.. These three concepts will be the foundation upon which you will build, so that you can generate good quality leads for your MLM business. Once you really embrace them, nothing will stop you! You will be generating MLM business leads all day long!

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Don’t Buy MLM Leads Before You Read This

MLM or Network Marketing can be an extremely lucrative business. However, if generating leads for your MLM business is a struggle, it can be a frustrating experience.

How do we solve this problem?

Should You Buy MLM Leads?

Definitely not!

The reality is that the vast majority of purchased MLM leads aren’t really serious about starting their own network marketing business. They are mostly tire kickers and you will end up spending a lot of wasted time and energy with no real results in the end. Buying MLM leads will not get you the results you want or deserve.

What Can You Do Instead?

Two things.

First. Learn attraction marketing.


Second. Learn who your target market is.

The fundamentals of attraction marketing are that you provide leadership and value to your target market. This way, they will seek you out, rather than you chasing after them.

Cold calling and chasing down leads is an extremely frustrating and inefficient way to run a home business. The key with attraction marketing is that you become a leader, brand yourself as that leader and then provide value and leadership to your prospects.

That’s the crash course.

But I highly recommend that you become a student of attraction marketing if you are not already, because it will change your entire business. It will make your business a lot more enjoyable and a lot less frustrating.

Next we need to talk about who your target market is. Your target market is made up of two different types of people. They don’t include the guy you met at the coffee shop or your family and friends.

Now, I’m not saying that absolutely no one in your circle of friends or your family is going to be interested in your business. I’m just saying you are not going to be building a very successful business if you only sponsor your Aunt Edna.

You have to think bigger. Much bigger.

Rather than wasting time and money on buying MLM leads, try generating your own by really focusing on your two target markets, which are:

1. Current network marketers. This can be a tricky one to wrap your head around at first. I had a tough time with it in the beginning, but once you really grasp the significance, it changes everything.

They don’t need to be sold. They don’t need to be convinced. They already get it. Keep in mind that you are marketing yourself to other network marketers by being a leader and providing them value. You are not marketing your business upfront.

2. The second group is people who are actively looking for what you have to offer. More than likely, your friends and family aren’t all looking for a business opportunity. This is why you shouldn’t be marketing to them, but instead marketing to those people who are. It’s important to market to people who are already looking for what you have to offer, otherwise your marketing efforts will fall on deaf ears (and irritate the people you’re trying to sell to).

This is something that will require some research and work on your part to be effective, but if you are willing to become a student of attraction marketing and put the time in, you will definitely see the benefits in your business.


Here’s the bottom line. There are probably tens, if not hundreds of thousands of people online every day looking for what you have to offer. Once you understand how to market to the right people, you will be able to generate endless leads for your MLM business.

So, in the end, my advice is don’t buy MLM leads unless you want to waste your time, energy and money. When all is said and done, all you will have to show for buying MLM leads is hundreds of wasted phone calls!

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