Advertisement plays an important role in the media. People use it as a tool of communication. Communication through advertising differs from that between parents and children; a teacher and students; or friends and friends. Those relationships are familiar. The interlocutors know each other’s status. On the other hand, advertisers do not exactly know who will get their message. Instead, they only predict their target markets. Therefore , they try to create more strategies in order to relay their message to their audience .
As a matter of fact, an obvious purpose of advertising is to attract people to buy products or services. Advertising, at this moment, will never succeed its goal if it lacks access to the mass media. People watch and listen to television and radio programs, and read newspaper and magazine articles. Certainly, they cannot avoid advertisements.
Advertisements are varied, such as for products, services, or even movies or songs. One method which is very interesting is job advertisements. Job advertisements have some characteristics different from other advertisements. They can be seen in many media outlets and even on the internet. Many of them appear in newspapers because job recruitment is required every day. In addition, compared with other media outlets, advertising for jobs via newspapers is a fast and popular way if companies need employees urgently.
In Thailand, some of job announcements were written in English instead of thai language. It is because , at present, the role of English is very important in many fields of work. As it is counted as an international language spoken worldwide, some positions require people who know English. Therefore, it is not surprising why some of them are in English. However, most of job announcements written in English can be seen in English language newspapers and even in some of thai language newspapers.
As considering job advertisements written in English, it is obvious that they hold specific characteristics that are very interesting. As a result, they are always used as teaching and learning materials in schools, colleges, and universities. In addition , they can be found in English exams, such as entrance examination, TOEIC, TOEFL, etc.
Written advertisements are a kind of communication that has been analyzed in many study . It contained not only ideas and information, but it also implied writing strategies advertisers use. In the same way, written English in job announcements does not only conduct information and requirement of companies, but also carries grammatical and rhetorical contexts. It is not so interesting if the those research’s scope is only job announcements in domestic English newspapers. Therefore, those in foreign newspapers were also analyzed because each newspaper, despite the same language, has its own objectives, and furthermore, their audience was different.
The heart of advertising is to inform and persuade customers. People can always change their mind based on how much they believe the advertisements . There are numbers of unexpected factors influencing customers’ satisfaction. If a message can attract their attention, it means that the advertising is successful . There are many kinds of ads and each of them works in different ways. Therefore, it is quite important to select the most effective advertising strategies to attract the audience the most.
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