B2B Marketing Strategy | Marketing | eCommerce | Telemarketing » internet

Things To Consider When Designing A Site

B2BSee-contributor — Fri, 03 Feb 2012 11:24:47 +0000

So you have resolved to take your life back and build your own small business. You’ve resigned from your day job, put together a business strategy, chosen a name, created a logo, perhaps leased a place of work, recruited your first employees, and begun operating. Business is doing fine, but it could be improved. So what do you do now? When it concerns modern day establishments, sites are a necessity. Internet websites not only serve to provide prospective buyers with facts regarding your company and it’s services, it can also push revenue and enhance your organisation’s visibility to your market.

To start with you must contemplate why do I need a internet site? This will relate to the sort of business you have and your business targets. What need or demand does a business site aim to satisfy? By making this clear to yourself, you could guide your website designers preserve their focus in terms of the reason for your webpage. If you are unclear with regards to what you would like, the internet site itself will become somewhat confused, which can only serve to confuse your potential clients. A clear objective will help you and your site designers keep on track and ensures that the website you end up getting is clear.

Next, put together distinct and quantifiable aims. In order for you to figure out whether your internet site was beneficial or not, you need to set desired goals. Do you want revenues to increase? Are you hoping for a sizeable improvement in foot traffic in your store? A webpage can contribute immensely to the way your corporation is performing, but sometimes, you need to fine-tune it. By knowing what you want to accomplish you makes it much simpler for yourself to see what area of your web site you should adjust to accomplish your set targets.

Understand your market. In order for you to send the right message with your web design Rockingham, you need to know to whom you’re dealing with. Consider your target audience. Who are they? How old are they? What do they do with their time? How much cash do they have to spend? How much leisure time do they have? Various age brackets respond to different looks. Your web site ought to be developed specifically to capture the fancy of your potential audience. If they don’t have much free time, your web design Rockingham must be as short and easy to use as possible, that way your audience doesn’t get exasperated and simply go elseware.

Lastly, decide if you’re going to engage a 3rd party website designer or if you’re going to do it yourself. A 3rd party web site design company will be able to supply you with the benefit of their experience and expertise with regards to web development.

By keeping all these things in mind, your internet site will be as stunning, appealing, and useful as it can be and it will be better able to enable you to achieve your aims.

Technorati Tags: internet, marketing, web design, web development

Internet Computer Business Tips-Getting Started The Right Way

Business — Sun, 04 Sep 2011 04:15:11 +0000

Starting an Internet computer business is simple, easy, and fun. This is true if you know what you are doing and why you are doing it. Here are a few tips I have figured out that will help you get off on the right foot!

1. What is your niche? There are some niches that you are better off to avoid when you are first getting started.

I personally think that it is very difficult to start a online home business in the work at home niche. This is a very competitive niche and one you want to come back to at a later date after you are more successful.

When looking at a niche you need to carefully consider the competition in it. Narrowing down your niche will help eliminate some of the competition and give you a better chance to succeed.

2. What is your goal? This is an important point because everything you do in the future to build your business should relate back to this goal.

I know in my case I wanted to quit my full-time job and be my own boss. Everything I did was geared towards replacing that income.

If your goal is to make $200 a month the type of Internet computer business you start will be different than if your goal is to make a six-figure income. You might want to take paid surveys to get started.

3. What is your commitment level? You are going to have to work as hard at building your own online business as you do at your full-time job if you want to make a lot of money.

If you want to supplement your income then a few hours a week will probably be enough. Plan on sacrificing something if you expect to succeed.

4. What is your budget? The Internet is competitive and when you begin promoting online you’ll need to spend some money if you want to get off to a fast start.

Pay per click advertising allows you to be on page one of a search engine very quickly. The ads you see across the top of the page and down the right-hand side are paid ads. If your budget allows you can be as close to the top you can afford.

If you are running on a small budget you will want to look at free advertising methods. These take a little longer to deliver results, but you can invest your time as opposed to your money. Effective ways to do this include article marketing, blogging, and discussion forum marketing.

5. Start with affiliate marketing. There are many ways to make money as an affiliate marketer and it’s an excellent Internet business model to make money online with.

These programs are free and you can make money by the click, by the lead, or by the sale. Join the affiliate programs at ClickBank, Amazon, Commission Junction and Google Adsense to get a wide range of things to promote.

These are several Internet computer business tips that will help you get started in the right way!

Technorati Tags: Ads, affiliate, Better Chance, Boss, Budget, Business, Business Tips, Commitment Level, computer, Computer Business, Full Time Job, Home Niche, Important Point, internet, Internet Business, Internet Computer, make money online, Niches, Online Home Business, pay per click, Pay Per Click Advertising, Right Foot, search engine, Six Figure Income, surveys

3 Steps To Follow That Will Build An Online Home Business

Business — Fri, 24 Jun 2011 14:00:30 +0000

Building an online home business is something anyone can do if they are willing to do the basics. Depending on your skill level this may require you to learn Internet marketing skills before you can begin to make money.

Sitting in front of a computer is not something everybody can do. I know my wife gets tired of being in front of her computer in less than than 1 hour.

This is definitely something you should consider if you want to be an Internet marketer. Can you sit down and go to work on a consistent basis?

Here are 3 steps you can follow that will help you build an Internet business at home.

1. Your website. Almost everything that happens on the Internet relating to building your business will come down to what your website looks like and how well it converts.

Take a look at some websites that are doing very well in the rankings on Google for the keywords your Internet business will be in. This will give you some good ideas on how to lay your website out.

Your website should contain the kind of information that visitors are looking for. It should be easy to get around in as well.

Your website should be search engine friendly. This means paying attention to keyword density and other search engine optimization techniques.

One other thing I have found important is to make your website interactive. Give your website visitors ways to interact with you and their overall viewing experience will be enhanced.

2. Build your list. You should have a sign up form on every web page on your website. Put it above the fold where people can find it. This will affect your subscriber statistics drastically.

Keep your sign up form short. You only need your subscriber’s name and email address to follow up with them.

Keep in touch with your subscribers via email on a regular basis. Set up your autoresponder so it contains some useful information that goes out over a period of time.

You can make money at home doing email marketing with the click of a button after people get to know you and they start to trust you

3. Spend 90% of your time on website traffic. Any Internet business can grow if they are getting enough visitors to their website.

Today that means developinh website traffic in multiple ways. Some proven ways to increase website traffic are article marketing, blogging, discussion forums, social media advertising, per click advertising, and much more.

You should also work at building backlinks for relevant keyword phrases. This will help you rank higher in the search engines which can give you long term traffic even when you stop paying for it.

There obviously is a lot that goes into building an online home business. However, if you will concentrate on these 3 steps your Internet business will grow which will give you money to branch into other forms of profitable Internet marketing.

Technorati Tags: Autoresponder, Bu, Business, Consistent Basis, Email Address, Email Marketing, Engine Optimization Techniques, Google, home business, internet, Internet Business, Internet Marketer, Keyword Density, make money, Money At Home, online, Online Home Business, Other Search Engine, Paying Attention, Period Of Time, Search Engine Optimization, Skill Level, Subscriber Statistics, Website Interactive, Website Visitors

4 Ways Of Creating An Online Business With Little Money And No Skills

Business — Mon, 09 May 2011 12:31:12 +0000

Creating an online business can be done in many different ways. Some do not require skills to make money. Some can be started right away for little or no money and produce an almost immediate income.

In this article let’s talk about 4 ways you can start a online home business using the Internet.

1. Sell on eBay. Regular folks just like you and me have been running a business online selling their products on ebay. Most started part time and some now stay at home and do it full time!

Even if you do not have products of your own you can find places online that will provide you products at a discount which you can turn around and sell on eBay. Wholesale supply houses, affiliate programs, and drop shipping all are all ways to find products to sell. Worldwidebrands.com is one website to check out.

As with any type of business you purchase products at a discounted price and mark them up. The difference between these two is your profit on the sale.

Generally in situations like this you do not need to stock any product. Chances are very good you will not even have to ship the product or collect money for them.

2. Niche affiliate info products. This is a great way to make money online providing information that people are looking for online. Clickbank.com offers an excellent affiliate program for selling digital information.

You can join their affiliate program for free and start an online business immediately. It doesn’t cost anything to do and you get access to thousands of products in multiple categories you can sell.

One great thing about digital information is the high commission rates you earn selling them. Once the product is produced there is no ongoing production costs so affiliates earn as high as 75% of the sale price in commissions.

3. Sell physical affiliate products. Join Amazon and you will have thousands of physical products you can sell as an affiliate. As you’re developing your online business you can branch into various categories and build websites to sell virtually any product you want to.

4. Start a blog in an area you have a passion for. This is a good way to make money because you can blog about something that interests you.

Examples of things people blog about include gardening, cooking, cars, sports, music, and movies. You can even become more targeted and start a niche blog in things such as Mexican food, sports cars, comedy movies, professional basketball, and so on.

Join Google Adsense and monetize your blog with their affiliate ads. You can also join Click Bank and Amazon and put affiliate banners on your blog and make money selling that way.

In summary these are 4 ideas for things you can do to create an online business of your own. Ultimately you may branch into numerous websites and income streams, but initially getting started is very easy and inexpensive to do.

Basic Information About Internet Hosting For Novices

Business — Sat, 07 May 2011 01:45:26 +0000

For people who are just starting out as webmasters, figuring out how to choose a web hosting provider isn’t always easy. There is lots of conflicting information on the internet, and there are dozens of hosting providers (if not hundreds) from which webmasters can make. It can be difficult to navigate through each of the information out there to try to evaluate which, exactly, is important in choosing an online host. So, here is some fundamental information about web hosting for beginners.

To begin with, there are two basic types of website hosting from which webmasters can choose–shared hosting and dedicated hosting. For many individuals, shared hosting plans will suffice. These hosting plans are generally reasonably priced, starting at around $5 to $15 per month. With shared hosting, the servers in the host are shared among all the hosts clients. This means that all the host’s resources are also shared. This is simply not typically an issue for most people; however, if your website has specific configuration requirements, a shared server may not be adequate for your site.

The opposite types of web hosting is called dedicated hosting. Using this type of host, your website will have a server dedicated especially for your site–no other websites is going to be hosted on your server. Obviously, such a hosting is a great deal more expensive than shared hosting, due to the fact the hosting provider must maintain your server only for your use. These hosting plans may cost $100 per month or more.

After you have decided the kind of web hosting your website needs, you will possess some other decisions to make about your web hosting. Here is some more basic specifics of web hosting for beginners to help you out with those decisions.

Many web hosting providers offer very attractive packages that appear quite tempting. These packages can include “unlimited” amounts of disk space or bandwidth or website names or email addresses–or even “unlimited” numbers of all of these. Sounds like an amazing deal, doesn’t it? Well, doesn’t it also sound too good to be real? Think about it…how could any website hosting company possibly afford to provide “unlimited” anything to all of its customers? They couldn’t. The likelihood of that really happening is the same as the prospect of you being able to buy a harddrive for your computer that contains “unlimited” space. The lesson here–beware of hosting plans offering deals that are TOO amazing.

When selecting your web host, the main idea is always to avoid the extremes. Stay away from the least expensive (and free) web hosts, as well as the most expensive hosts. Avoid the hosting suppliers that try to offer anything that sounds like it is too good; also avoid suppliers that are not offering enough. By sticking with web hosts that are of average price and that offer good, basic services, you will notice that you can generally get good hosting and service.

You can find Web Hosting that may be available right now, so we can help you find a great Web Host – Only allowing all of us to give you a number of Hosting accounts.

3 Potential Online Business Ideas For You If You Are Entrepreneurial

Business — Tue, 04 Jan 2011 00:20:33 +0000

Do you think you could be an entrepreneur? If you think you are the type of person that should be in business for yourself you should take a look at potential online business ideas.

Starting an Internet business is something anyone can do, but people who have an entrepreneurial spirit have a better chance of succeeding in the competitive world of online businesses.

In this article let’s take a look at 3 potential online business ideas you could start with.

1. Blogging. This is a quick way to start your business. Initially when you start out you may want to create your blog around a theme that you have an interest in or specific knowledge on.

An important point to keep in mind is hosting your own blog. Because your blog could be canceled at any time do not use free blogging platforms.

Use WordPress to build your blog. They have many excellent free themes you can start with. Host it with a quality hosting company such as those Host Gator or Blue Host.

Initially monetize your blog with affiliate products. Google Adsense is an easy one to start with to make money from home. You can also find many affiliate products at networks such as ClickBank or Commission Junction.

2. Internet coaching. Are you an expert at something people would pay to learn about? If you are chances are very good and you can turn that into an Internet coaching business.

For example, I recently saw a membership site online teaching people how to play the guitar. The owner used to give guitar lessons and earn about $20,000 a year.

Now he teaches people how to play the guitar in his private membership site. He earns a six-figure income doing it.

I also know of coaches who teach people how to do Internet marketing with personal coaching. Their fees run between $5,000 and $20,000 depending on the complexity of the program.

The Internet offers endless opportunities to teach people how to do something and get paid for it. This gives you the opportunity to make a lot of money starting your own Internet businsess.

3. Affiliate marketing. Are you familiar with Amazon.com? They were one of the first affiliate programs over 15 years ago.

They are also the world’s largest online retailer and have an excellent affiliate program you can join or free. You can sell physical products and make money on every sale.

You can also sell digital products and earn commissions that way. Amazon reports that digital download ebooks now exceed sales for hard copy books.

These are 3 excellent online business ideas to take a look at if you are an entrepreneurial person. The opportunities to make money on the Internet are unlimited with your own business

Jeff Schuman helps people make money with JV With Jeff free Internet marketing training and Hands Off Article Narketing. His Hawaii Tips website is one he earns a full time living online from.

Related Blogs

Starting

Technorati Tags: Adsense, Affiliate Products, Better Chance, Business, Business Ideas, Clickbank, Commission Junction, Competitive World, Endless Opportunities, Entrepreneur, Entrepreneurial Spirit, Free Themes, Google, Guitar Lessons, Hosting Company, How To Play The Guitar, Important Point, internet, make money, Money From Home, online, Personal Coaching, Private Membership, Six Figure Income, starting an internet business

4 Benefits Of Joining An Affiliate Program On The Internet

Business — Fri, 31 Dec 2010 01:02:31 +0000

Each day Internet marketers all around the world decide to join .

It is interesting that most people who join affiliate programs do so without any previous experience as an affiliate marketer. Based on this fact let me give you a few of the other benefits that you receive when you join affiliate programs on the Internet.

1. Affiliate programs are easy to join. They do not cost you any money and most programs approve you instantly.

The affiliate merchant is looking for people to promote their products and programs. They really do not have much exposure in that they are not paying you a salary to promote products for them.

Therefore you can join as many affiliate programs as you want. This gives you the opportunity to make money in multiple niches without any capital outlay upfront to get started.

2. You can make money on your first day. This is true because you are paid a percentage of each sale you make online.

The affiliate merchant gives you a website to promote that has your affiliate link in it. They also give you marketing materials such as banner ads that you can begin advertising with.

Other ways to make money include pay per click advertising, and cost per action programs. Again you are given everything you need to start promoting these right away.

3. Each affiliate program has its own compensation plan. You can find programs that pay a very high commission rate.

For example, you can join ClickBank and sell digital information products. They have many publishers that are willing to pay you as high as 75% on each sale you make.

There are instant pay commission programs. You can find some of these at PaySpree.com and Wacky Wednesday.

These affiliate programs pay you directly into your PayPal account for every sale you make. These are nice for cash flow purposes because you do not have to wait to receive your commissions.

4. The affiliate merchant keeps track of your statistics for you. When you log into your members area you can see exactly how many website visitors you are getting, and how many sales you are making.

You can also see how much money you have earned for that pay period. This can be very motivational because for the first time many people are actually earning money online.

There are many other benefits that come with joining an affiliate program on the Internet. These are four of the primary ones and should give you enough incentive to start your career as an affiliate marketer!

Jeff Schuman invites you to visit his make money online website today. Join JV With Jeff for free and receive helpful tips on article marketing, network marketing, and how to make money taking paid surveys.

Related Blogs

Software For Sales And Marketing Purposes | Web Ink

StartupNation Blog » Blog Archive » 5 Internet Marketing Ideas to …

Digital Book Reader – Selling Information Products on eBay | Buy …

Homebrew

Technorati Tags: affiliate, Affiliate Link, Affiliate Marketer, affiliate program, Affiliate Programs, Banner Ads, Capital Outlay, Cash Flow Purposes, Click Advertising, Commissions, Compensation Plan, Digital Information Products, internet, Internet Marketers, marketing, Marketing Materials, merchant, Niches, Paypal Account, People, programs, Publishers, Salary, Wacky Wednesday, Ways To Make Money

Is Your Internet Business Currently In A Non-Profit Status?

Business — Wed, 29 Sep 2010 12:54:01 +0000

A nonprofit organization is one that does not strive to achieve a profit. Any profits are redistributed back into the organization to further its goals.

Sadly many Internet businesses currently are in a nonprofit status. However this is not how these businesses are set up. Chances are they would much prefer to achieve a profit than they would to lose money or give it all away.

Is your business currently in a non-profit status? What can you do about it to make money online?

1. Start by analyzing if you are getting any website traffic at all? I am constantly amazed at the number of established Internet businesses that do not get any meaningful traffic.

You will never make any money if you’re not getting website visitors are regular basis. Because of how competitive the Internet is becoming this means doing multiple sources of Internet marketing.

If you have relied primarily on article marketing in the past you need to branch out. This may mean starting a blog and getting blog articles online.

Heaven forbid, it might even include doing paid advertising such as Google Adwords. After all if you have a real business doesn’t it make sense that you would have to do some paid advertising?

2. How is your website currently monetized? If you are relying 100% on product sales maybe you need to add some other income streams.

I remember reading one time where someone said every visitor who comes to your website is going to leave. Your goal should be to get as many positive responses out of every visitor as you possibly can.

This could include getting them to subscribe to your email newsletter. It could include getting them to click on a Google Adsense ad.

It might be something as simple as having them fill out a short form that you make money on such as a cost per action affiliate program. You might even consider selling advertising to other Internet businesses if your website generates enough traffic to merit this.

Monetizing a website can be done in many different ways and making money from as many ways as possible should be your goal.

3. Start more than one website. It is amazing how many big time Internet marketers have hundreds and even thousands of websites they are earning money on.

You can do the math on how simple this is. If you have 100 websites earning $1 a day you will be earning over $3000 a month. You do not need a lot of traffic to any specific website because you have so many websites earning you money.

In conclusion if your business currently is in the non-profit status you need to change that. That means looking at how much website traffic you are getting, how your website is monetized, and branching out and starting more than one website.

Jeff Schuman provides small business information on his blog as well as other Internet marketing training.

Related Blogs

Is Google Adsense is a Contextual Advertising Program | AZ Articles

Creating

Technorati Tags: Advertising Internet, Adwords, affiliate program, Article marketing, Business, Email Newsletter, Google, Google Adsense, income streams, internet, Internet Business, internet businesses, internet marketing, make money, marketing, Meaningful Traffic, Non Profit, Nonprofit Organization, Nonprofit Status, profit, Profit Status, Profits, Selling Advertising, Website Traffic, Website Visitors

Explaining The Article Twin (article Marketing Automation) Rating System.

Business — Mon, 06 Sep 2010 02:21:24 +0000

Explaining the Article Twin (article marketing automation) rating system.

It took a while to finally learn how exactly the Article Twin rating system works, but I think did it. You know now, that you can rate each article that you receive from copywriters, but rating has an influence on several characteristics, so using it should be quite thoughtful.

When you rate fresh content (an article), you both provide a characteristics to its author (Preferred, Neutral or Blacklisted) and influence his maximum price level for 1K of the symbols he creates, meaning that the more clients prefer one particular copywriter (well, you can not really see which one exactly, as in a try to evenly spread the chance to get some work, Article Twin does not show copywriters’ details, just their prices.), the more he would be able to charge for his future work. Neutral status simply leaves all characteristics unchanged and is reasonable to use not only when you are not sure, which category to put this particular Author to, but when working with “Preferred” copywriters. In this way you would not unnecessarily increase their upper margin of their service price.

Copywriters, on the other hand, may apply a personal discount to their maximum price per 1K of symbols to attract clients, so there should be no worries about hyper-preferring copywriters. Very expensive copywriters simply would not get enough clients. So, for example, if the maximum price that some author may get per 1K of symbols is $9, he can voluntarily apply a discount of up to 99%, so that he could get into a cheaper pricing category, to get more exposure to the clients that, actually, search copywriters based on their price per 1K of symbols value, for their particular article marketing budget.

Blacklisting permanently bounces an article author from any of the lists to the General list (with unrated authors), where he gain, has an equal chance with other yet unrated authors to possibly be chosen by you again (if you would include an option for to receive articles from all copywriters).

My approach to working with Article Twin more effectively is quite simple – I use only one category of the copywriters within one price range per order. First, I choose “Articles from all copywriters”, for the price range of $0.05 – $ 0.50 for 20-30 article variants. Then, I rate the received articles, short listing the ones I like by choosing Prefer rating. Accordingly, I check “Neutral” if the article is more or less acceptable and blacklist completely unacceptable ones.

I shall carry on doing so for 5-10 other article orders, to create a bigger list of “Preferred” copywriters. Then, I switch to “Articles from my preferred copywriters only” filter, and use an increased price range, $0.50 – $1.00. This would mean, that those authors that I have in my “Preferred” list may have their price increased due to the preferences, chosen by the other SEO clients, which ensures such authors quality and professionalism in writing.

Next steps are just shifting the price range to the level that that you find acceptable in terms of your budget, thus, short listing the “crème de la crème”, so that in the at ArticleTwin.com!

Related Blogs

Explaining The Article Twin (article Marketing Automation) Rating …

Article Marketing Made through Manual Submission is The Most …

Marketing Strategy During Recession – Discover 5 Steps to …

» Marketing Automation is not = Lead Generation

Technorati Tags: Article Author, Article marketing, Automation System, Blacklisting, Blogs, Copywriter, Copywriters, Hyper, internet, marketing, Marketing Article, Marketing Automation, Marketing Budget, Marketing System, Maximum Price, No Worries, Personal Discount, Rating System Works, SEO, submission, Symbols, Upper Margin, Work Article

Internet Product Sales Strategy- Create A Sales Funnel

Business — Sun, 22 Aug 2010 22:18:27 +0000

Do you have a good Internet product sales strategy that involves creating a sales funnel?

Here are 6 steps to getting your funnel set up to .

1. The first thing that you need to do is to get to know your potential clients. Identify their needs, demands, problems, questions, and the things that they would like to learn about.

These elements will help you easily figure out the kinds of products that these people really need. You may opt to spend quality time with them on relevant discussion boards, forums, and blogs. You can also maintain an ongoing dialogue with them through email exchanges.

2. Do your research. Knowing your potential clients will empower you to identify the best products to create.

However, before you develop your creations, you must do another research first. This time to determine the available supply in your chosen niche.

How many marketers are selling similar products? Is the demand more than the supply? You will need to know these as they can directly impact your sales and revenue.

3. Create series of products. If your research suggests that your products will sell like hotcakes online then, start developing your products.

Fill your funnel with low-end (ex. Ebooks), middle-end (CD series), and high-end products (one-on-one coaching) to address the varying needs of your potential clients.

4. Establish your expertise online. If you want online users to do business with you, you will need to earn their trust first.

You need to give them an assurance that you can offer them the kind of products/information they need. Make them feel that you are truly knowledgeable on your chosen niche by sharing with them a slice of your knowledge through Webinars, article marketing, forum posting, blogging, and ezine publishing.

5. Advertise your products. Conceptualize a very aggressive marketing campaign to properly promote your products online.

Make use of all the effective advertising tools that can help you connect with your potential clients. Ensure that your marketing strategies are targeted and focused so you can avoid wasting money for your advertising cost.

Use blogging, email marketing, social media, and article marketing to get your business online all over the place. This is something you can do on your own or you can outsource this part of your business. The key thing to know is without advertising and promotion you can not compete online.

6. Offer discounts. You can boost your sales by up to a hundredfold if you can offer your potential clients with amazing discounts as this will make them feel that they are getting way more than their money’s worth.

Developing an Internet product sales strategy around a sales funnel is smart for any business owner to do. Now you know the steps to do it for your online home business.

Jeff Schuman is the owner of Hands Off Article Marketing and Team-Schuman.com They help people make money online and make money at home.

Related Blogs

Your Aggressive Article Marketing Plan To Earn $333 Per Day …

Nissan sales increases due to aggressive marketing

Technorati Tags: Advertising Tools, Aggressive Marketing, Article marketing, Blogging, Conn, Dialogue, Discussion Boards, Effective Advertising, Elements, Email Exchanges, Ezine Publishing, Funnel, internet, Internet Product Sales, Internet Strategy, Marketers, Marketing Campaign, Marketing Forum, Niche, product, Quality Time, sales, Sales Strategy, Similar Products, Strategy