Most entrepreneurs who have been involved in network marketing have seen companies come into vogue and very quickly capture the attention of the industry only to drop off the face of the earth. I’ve been watching a company that was extremely popular towards the end of the summer of 2010 called My Video Talk. They are a multi-level marketing company that’s involved in video conferencing and bundling of other video services like email and webinars. This article is going to track the progress of the company and determine whether or not they are still a hot ticket.
My Video Talk was launched in the United States in August of 2010, but has been around since 2002 around the world. They achieved notoriety just after their US introduction because the company was able to attract a few industry big money earners with a VERY attractive compensation plan, and thus had an extremely high growth rate in the fall of 2010 as those top producers were bringing in their teams and recruiting new reps. But now that matters have calmed down, has the company achieved a sustainable growth rate, or have they simply fallen off the map?
An easy way people can use to determine whether a company is either gaining popularity, sustaining an even growth rate, or drastically declining is to use internet search and traffic metrics from sites like Alexa.com, and Google’s keyword tool. The more people are searching for a company and visiting their website, the more advertising, and recruiting is working to spread the word. Alexa.com shows a a huge spike in global traffic ’s site is still receiving more site visitors than it was in early 2010 which leads me to believe that the company is settling down into a more sustainable growth rate.
Google’s keyword tool is also a quality toolto measure a company’s popularity and growth because they measure the quantity of individuals actually searching for the company. Google’s metrics also show a drastic spike in August followed by a decline in search volume for My Video Talk. This trend might show two very different scenarios; 1 the top producers have slowed their marketing efforts and started working on team building strategies, or they have jumped ship.
Probably the most telling way to determine if the company has really slowed down is the industry buzz. When top producers are thinking of jumping ship it creates an industry buzz. The network marketing community is a tight knit group at the top, and everyone knows everyone else. When someone finds a hot opportunity, they tend to try and recruit other top producers, which has a trickle down effect on the rest of the industry. People everywhere end up hearing about the company and are recruited. Anyone with any industry connections ends up being recruited by numerous distributors. I happen to own internet training and marketing company which allows me to keep my ear to the ground. In my experience My Video Talk’s industry buzz has drastically declined, and that leads me to draw the conclusion that the business has lost a number of top producers and may have just been a flash in the pan.
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