Fatal mistake ? 1.
To allow programmers or graphic designers to become your advisers in Internet marketing.
Marketing in the Internet and in “real” space is independent discipline. Successful marketing is more than process of sales, more than creative process or programming.
Fatal mistake ? 2.
It is too much attention of your company to your product.
Make your site in that way it represents your product (service) instead of being a bulletin board. The site should be developed as commercial presentation. The professional commercial presentation shows how this or that product can satisfy expectations, needs of the consumer, the product in logic syntax represents and trains the potential client as this service or a product can satisfy needs and requirement. In other words the professional seller finds out requirements of the market and shows what benefit can take the consumer from the presented product or service.
Fatal mistake ? 3.
Absence of definiteness in a question who is your target consumer and what are his needs.
Successful sellers precisely know in what are interested their potential and real clients and well informed on products and services of competitors. They know all about the target market: how old are their potential clients, educational levels and incomes, who are these people, where do they live and so on.
Fatal mistake ? 4.
Unwillingness to collect the contact information concerning the potential clients.
For the Internet seller this error is the most inexcusable. You should collect a contact information for answers to qualifying questions in order to dispatch the pertinent information for the potential clients.
Fatal mistake ? 5.
Absence of back-end (the accompanying goods or the services forcing the client again to address to you).
Use back-end transforms incidental sales to separate clients into repeating sales. Surprisingly, but the few kinds of business communicate with the clients for the purpose of informing of those on new products or services. Rather successful dealers constantly find additional services which they can offer the existing and potential clients for generating of additional profit.
Fatal mistake ? 6.
Inability to make process of sales.
Many selling sites have even no form for the order! How do you facilitate process of the order for the visitors? Can they do free calls? Can they send a fax or e-mail? Do you accept credit cards? Is it possible to deal with you 24 hours a day? Become the fanatic of improvement of service for the clients. Doing easy and convenient the reference to your business you will involve bigger quantity of the clients who are consistently coming back to your site.
Fatal mistake ? 7.
Long-term absence of contacts to your potential clients, attempts to find “hotkey” of sales.
Process demands time. You should contact to your potential clients a minimum of 12 times within 12 months. If you don’t wish to pay such price you cannot hope these people will help you.
Any site needs site.
P.S. And when you have good ” questions become very easy.
P.P.S. Right now we are living in the world where knowledge quickly enhances the quality of our life. Due to this if you are properly armed with the info in your sphere of interest you can rest assured that you will always find the way out from any bad situation. So, please make sure to get back to this web site on a regular basis or – the easiest way to take care of it – sign up to its RSS feed. Thus you will have your hand on the pulse of the freshest info updates here. Blogging can be helpful, you just need to know how to use them.
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