This article, I wrote for resellers-beginners, as well as for those who are only going to deal with this difficult business. I will try to consider the common mistakes, which allow reseller, will give you advices about promotion of hosting services on the Internet.
Exterior of the site
Nice website with good, comfortable navigation – is your success in business. Don’t even try to use free templates; do not steal design of other web hosting companies. If you have not enough skills for creating a very high-quality site, it is best to use the services of a professional design studio.
Do not overdo it with graphics, the site should load quickly, otherwise you risk loosing your users once and forever. Restrict yourself from using Flash.
You should pay particular attention to the structure of site and its navigation. The user should easily find the information about your company, tariff plans, and contact information.
Do not place banner ads on the site or exchange links. Remember that you provide hosting services and there should be nothing but the hosting of sites. Otherwise, there will be formed an unfavourable impression about your company, which soon will be in blogs and forums.
Content
I often see how resellers are using our content on their site, and they copy everything under the net, until each emoticon. Of course, using someone else’s content on your site – is a bad tone. Do not give users another reason to laugh at your hosting, write your unique promotional articles, and if you have no experience, then use the services of professional copywriters. Search engines (Yandex, Rambler, and Google) will not encourage your site because it uses someone else’s content.
Let’s advertise your hosting services
After your site will be fully ready, feel free to continue with its promotion in the Internet. I’ll introduce you with the most basic techniques used by almost all hosting providers. Start with a free registration in thematic directories about Hosting – HostObzor, Hostagent, Host.GB add there your tariff plans.
Tell about your hosting on forums where you can find a large crowd of webmasters and SEO – Forum Hosting-Review, Forum SEO Searchengines, forum Webhostingtalk. Rumours will do everything for you. Send your ads by hand, do not resort to the help of specialized scripts, and leave the posts only in specially designated places for advertising on the forum. From time to time visit all these forums to respond to the posts of other users, or to announce new special offers of your hosting.
Do not spare money on advertising campaigns in search engines – Yandex Direct, Begun. Buy topical words and do not include your hosting in special show of advertising campaigns, just set the average price per click.
Are there free resources? Place a couple of accounts for free, in return for placing a text link or banner of your hosting. It will be better to place for free sites related to the web mastering, web programming and so on.
Before you buy any web site hosting, you need to go through the hosting reviews routine. Surely you need to be realistic and be aware of the fact that now every cpanel hosting will be unbiased. But if you go through the nice number of web hosting unlimited sites – you will see the real picture.
Related Blogs
- Seattle Web Hosting Companies |
- More About Unlimited Tariff Plans | Sql Server Hosting
- Wits Of The Professional Logo – Why Is It Bottom-line Important …
- Google doodles buckyball