Email-marketing – is an extremely powerful tool. If it is properly used, you can promote any business, product, service, or even more – your site itself. Any of the other marketing methods do not allow so quickly (and so cheap) to try out different ideas and (if you are the seller of goods) to increase sales. Well, if you use Email-marketing improperly, in this case it risks becoming a trivial spam, and you risk getting a headache.
I present to your attention that something like the Guide to Email-Marketing. I hope you will use it, developing your own strategy of your Email-Marketing. This will help you keep your Email-account from closing, and save you from prosecution of discontented crowd that has got your marketing mails into their boxes.
1. It is very important! Always respect the people’s desire to be removed from our mailing list. Do not send the message again to people who do not want to receive them and who wish to delete your Email from your mailing list. Create a separate mailbox, on which it will come the wishes of people like “delete my email”. And do not forget to tell the people about your advertising that they can send to this address a blank email with the subject “remove”, so you can remove them from your email list. And, having received such letters from people, do not hesitate to make a search and remove their email address.
2. Always share tour mailing lists, especially lists «Delete!” with other people who use the email-marketing. In this case, together you increase the number of recipients and, most importantly, save people from irritation, sending over and over again the mails with the subject “Remove” in the next mailing.
3. Do not collect email addresses in non-public places. Don’t crack the private forums or someone’s mailing lists in order to steal emails of their participants. This is the e-crime. Please respect people’s privacy. If their email addresses are listed in public forums accessible and visible to everyone, in this case this rule is not applied.
4. In mailing always keep in mind the demographic, geographic, linguistic categories for your recipients. Needless to say, consider their sphere of interest. Frankly speaking, thematic mailing (according to interests) with a size of 5,000 letters will give the same result as the other mailing (mailing in the boxes to anyone) of 100 000 letters.
5. Never change the title of your message or return address. Do not remove the fields “To:” and “From:”. This is unlawful in many states. Hiding your identity will reduce very strongly the level of answering of your message, and possibly will raise the anti-spammers and different hackers against you.
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