Internet is your sales agent, working around the clock, with very little maintenance. Home Page and effective use of electronic mail can turn your small home business into a powerful international companies – lifting you to the level of larger companies. With the help of widely available computer programs you can easily compose and place your own homepage.
DIRECT MAIL MARKETING
With the small cost of postage stamps you can reach any distant markets, provide all necessary information, and expect fairly high returns.
Generate queries of potential customers. Mailing lists, targeting potential buyers who have confirmed a high likelihood of buying can provide the owner of a small or private businesses large number of requests for their goods or services. Follow up with requests – increase the likelihood of actual sales.
Maintain relations with current clients. Too many businesses – especially owners of large businesses, we neglect the constant contact with current clients. Entrepreneur gets the most benefits from the constant communication – through electronic or surface mail.
Avoid the “blind” mailing to the addresses of companies. If you can not find the name of a person, address your letter to the specific department.
Drawing attention of readers. At your disposal you have just 5 seconds to attract the reader’s interest – before the letter would be thrown into the dustbin. Use attractive HEADLINES, select the benefits and advantages.
Write as if you talk to someone. Maintain a conversational style.
Strive to be sold. In most cases, direct mail used to begin the sales process – new or active clients.
Learn CONTINGENT RECIPIENTS. Try to learn as large as possible about the recipients.
TECHNOLOGY of direct mailings.
- Try to use personal names in circulation,
- In the first few sentences detail the key benefit or advantage of the goods, specify the names or the companies using this product, and specify why this person requires this product.
- Use CERTIFICATES customer satisfaction.
- Include special offers, to initiate action IMMEDIATE recipient.
- Include money back guarantee in case of dissatisfaction with the goods
- Put in an envelope brochure or flyer
- Use a PS (postscript) to create maximum effect. PS always attracts attention and is well suited for paraphrase sentences.
Any web site has the right to receive internet marketing. Find out how many site owners are getting traffic from search engines today – this is part of IM strategy for successful site owners shown on this web traffic site.
And once you have good targeted traffic – then “increase web site traffic” questions become very easy.
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