Why get 20 leads when you can get 20 paying members just as easily?
Sure there is a sales funnel in place and sure you need exposures, then you get leads and finally the sales come in. Duh…However, if you add to that formula a “magic” secret, then leads will convert for you even if you personally generate ZERO leads!
The “magic” secret is… Leverage.
Even though the Internet has changed everything, most network marketers and most MLM companies are not set up to get the proper leverage. The structure is still “old school”. Today’s Network Marketers need a simple structure in place to ensure that they can have a massive downline and to create leverage.
The whole idea of network marketing is leverage. The name, multilevel marketing, is just that – a multiplying of your marketing efforts. Simply put, it’s a multiplication of leverage. Every level gives you even more leverage and more leverage magnifies your results. With enough leverage, scores, hundreds and eventually thousands of people can join your business even if you do nothing.
Isn’t that why many of us join a MLM?
So why do 97% of network marketers still fail – even with the Internet! Getting lots of leads does not solve the problem. It is a start. But it must lead to results. Would you rather have 200 leads or 20 paid members in the next 10 days?
One of the key reasons is that the 97% never experience any form of leverage. They have never had any downline much less one with momentum. Most cannot even get one person! Most haven’t made a dime in the business. They generate all sorts of leads but no one ever gets in!
Here’s a simple question, “How much more excited would you be about your present opportunity if you had 1000 paid members in your organization right now?” Many top producers will agree that one of the major reasons for their success is that that they have at least ONE key or foundation leg that is massive. Just by having that one leg changed everything for them.
Unilevel plans can be profitable but you could be left out very quickly. Forced matrix plans allow you to have a downline but they take forever to fill up – if at all. Binary plans went a long way to improve the odds for a new person but the second leg still has to be built alone.
One of the most popular Internet designed structure is the vertical or one leg MLM plan. This plan actually allows everyone to be placed in the same leg – everyone wins. It is not uncommon for a person that has not sponsored anyone to have a thousand or more people in their downline.
Now that is leverage!
If you are looking for leads on Facebook or YouTube or Twitter, great, go get them. If you are looking for paying members and signups, get the proper structure. If you think you need to be an expert or have to be some sponsoring “guru” before you can have a massive downline, think again.
You just need the proper structure and a good way to generate MLM Leads.
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