NEED A GOOD JOB? BUILD YOUR OWN BUSINESS

Why do you think ever increasing numbers of people are choosing to be their own boss? Why is there a trend away from going to work for someone else or being a daily cubical drone in a large organization? What are people turning to as the alternatives to commuting to work every day?

There are plenty of answers to those questions but the message is clear: more of us are becoming entrepreneurial. More and more former employees are choosing to work for themselves rather than toil for the interests of others.

The fact is that should anyone find themselves in need of a great job, one of the best and most satisfying choices available is to find a business that they can own and run. For this very reason, it is becoming increasingly difficult for organizations of any size to find quality and dependable worker bees.

Not everyone is prepared to run a business of their own. A few among us just do not have the sauce that it takes to wade into the water by themselves. But the dirty little secret is out: most people have plenty of what it takes. They simply have not yet taken full stock of themselves. Just look around any community at the people who own businesses. You will see just regular folks who are determined to succeed at what they do and will find a way to do so. It is not magic, luck or rocket science. It does not require a long list of qualities or a huge bank account.

So what are some of the options that one can choose from in order to become their own boss? Here are a few of the standard choices.

1. Start or buy a brick and mortar business be it retail or service based. This means you would have a location like a store, a gym, a beauty salon, a restaurant, a cleaners and of course the list goes on. The challenge here is the amount of up front investment required to get started as well as the logistics of getting it ready to serve customers. The risk: after all the time and money invested it may not turn a profit.

2. If you have the qualifications and licences necessary, hang out your shingle as a professional be it in the health industry, in law, in financial and investment services, in the trades, in construction and so on. Some of these require office locations, others do not. In some cases the up front expense of attaining the required professional status is very costly, meaning you start out in a deep financial hole. The risk: lots of competition in a very slow economy can mean that the business and the business owner remains underwater.

3. Invest in a franchise. There are a wide variety to choose from in any number of fields and there are many people who take a run at being a franchisee, especially if it is a turnkey business that they find attractive. What makes this choice sometimes difficult is the buy-in expense. Some go as low as ten grand but others cost up to half a million dollars to purchase. The risk: most of these require that you hire reliable people to make it work and factors such as turnover or employee theft become major financial headaches.

This short list is far from complete but it does cover the most traditional self-employment choices. The good-no make that super-news is that an option exists with a very large upside potential and not much downside risk.

It allows you to be your own boss, get involved at very little expense, provides a huge marketplace within which to do business, generates direct as well as residual income, is not a franchise, does not require a brick and mortar location, has no degree or license standards and is fully flexible enough to fit any schedule.

Further, it lets you work at your own pace. Most importantly, your financial success is limited only by your imagination and your time. There are no other qualifications.

Why not run your own business? What would it take to get you into that game?

WHAT IS HOLDING YOU BACK?

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The Dos And Don’ts Of Good Cover Letters

Creating a cover letter can be a real challenge for many people. How should you convey all the things that you want to? How can you make yourself rise above the competition, which in today’s economy is fiercer than ever? One idea is to search for sample cover letters online to use as a guide. But even if you do that, you should know what a good cover letter looks like. The truth is that you can follow some easy dos and don’ts to help you realize what should and should not be done. Building on this kind of basic advice, you’ll be able to write your own unique cover letters that will help you acquire the interview that gets you the job you always wanted.

The first “don’t” to remember when writing cover letters is don’t write an entire autobiography. A cover letter should be one page maximum, unless you were specifically told otherwise. This brief page has to include all of the critical information that you want to highlight to this potential employer. This means relevant job histories and experiences, education, and more. Don’t try to make conversation, don’t add fluff material, and don’t drone on. Stick to the most important points and you’ll gain a good reputation of being direct, while also showing off all of your best traits.

Another good thing you should do is to tailor your cover letter as targeted as possible to the job that you’re applying to. In other words, you shouldn’t have a generic cover letter that you just copy and paste into every job application. Your cover letter should mention individual experiences that you’ve had or skills that you’ve gained that will apply specifically to this position. Talk about why this specific job excites you, and why you’d be a good fit.

Still, while you don’t want to have a generic cover letter that you send out everywhere, there’s nothing wrong with crafting a couple of cover letter templates that will speed up the process when you apply to several jobs. For instance, maybe you are applying to three types of jobs – marketing positions, sales team positions, and lower level sales team management. You can create a basic template of a cover letter for each of these three types of jobs, which go into detail about the experiences and skills that apply to each.

Each time you apply to a specific job, you can fill in the gaps talking specifically about why this job would be great for you, why you would want it, and why you would excel. You’ll still be writing unique, highly targeted cover letters, but you’ll be saving yourself a ton of time by not having to redo it from scratch every time out.

Lastly, the most important “do” of writing cover letters is that you absolutely should brag about yourself in a non-egotistical way. This is the place to show off. You should keep your resume to the facts, but the cover letter is the time to inject some personality and opinion surrounding the facts. Sell yourself, and make yourself stand apart as unique and desirable, or else you’re just another empty sheet of paper that will be dumped in the recycle bin.

Crafting a cover letter is not as an exact science. However, there are a few tried and true tips that can make the process easier. Follow these dos and don’ts and you will that much closer to crafting an amazing cover letter. When you do that, your dream job will finally be in your hands.

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