I’ve come across being advertised very heavily over the last few weeks. This weekend, one of my opt-in list subscribers asked me to take a look at the program and provide some feedback. This review is meant to offer some guidance for those who may be considering The Customer Advantage as a possible business opportunity.
The Customer Advantage is the creation of creator John Milanoski. Milanoski is an internet marketer and entrepreneur best known for his Marketing Millionaire training system. In examining the trends in the marketplace, he saw the potential of utilizing the social media marketing effect to benefit the neighborhood marketplace. With this thought in mind, he took the existing idea of a socially driven consumer service that offers local buying discounts and married it to a multi level marketing structure. It is the addition of the network marketing component that differentiates his company from the two forerunners in this marketing segment.
Here is how the business model functions. Members join The Customer Advantage for free. Each day the member is sent an offer from a local business to provide a service or product at a large markdown, typically in the range of 50% off. If the member wants to take advantage of the offer, they simply purchase the voucher that is being offered. The business gains new customer traffic and potential sales volume plus the member gets a great deal. In this aspect, the business is very similar to Groupon and Living Social.
The network marketing part of the business is built around the personal referral of new members. Whenever a member joins The Customer Advantage they are provided a replicated site for the purpose of soliciting new member enrollments. When the personal referral of the member makes a purchase, the referring member receives 5% of that purchase. The member will also receive a 5% override commission on all members in their downline through 5 generational tiers. When a member enrolls a local business, they will receive 2% commission on all sales made from the offers made by that local business.
The Customer Advantage is currently in pre-launch and focusing on the recruiting of members and businesses. At this time the daily coupons are not being offered, however they are expected to begin shortly. As with any pre-launch, there is a high degree of uncertainty as to the viability of the business. A few of the factors that are uncertain include the leadership talents of those directing this company and the ability of the company to gain market share from the leaders in this business segment.
The key to making this business work is the ability of the member to build relationships with other potential members. Personal branding and recommendation will be some of the primary keys to making The Customer Advantage business work. Since the majority of members will simply rely on the company replicated web site to build their MLM business, the ability to be exclusive in presentation will vital.
The business concept being utilized by The Customer Advantage has already validated itself in the marketplace, so this may be a great no-risk opportunity for a beginning network marketer or somebody looking to expand their business lineup.
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