The amount of ‘natural’ and sponsored links to online stores offering mobile phones is quite impressive. And if there is competition it means that there are ways to beat the competition. As you know, advance online store can be both online and offline. We dedicate this article to promote the web.
And let me see …
The first thing that comes to mind is, of course, banner ads. Everything seems to be simple: find a thematic portal, post a banner on it prettier – and put coupons. But in practice it is different. Through experiment was found that banner ads for online stores are often the least effective for several reasons.
The vagueness of the target audience. As an example, consider a shop selling the licensed software and ask: who is a potential buyer? This is a man aged 26 to 37 years old living in cities. The social status of the buyer is the average manager or senior managers working mainly in trading, manufacturing or information technology. You will agree that under this description gets a lot of people who visit completely different Internet resources, and to cover the entire audience is absolutely unreal. It turns out that placing a banner significant part shows no effect.
Banner blindness. Today’s consumers do not just ignore the billboards, light boxes and other outdoor media but increasingly do not notice the banner ads on the Internet.
Limitations in the design. In the web you can find the 1001 councils on how to make a banner that will attract attention. But how far they apply in reality to the advertising of a specific online store? If, however, to place the banner items in the form of beautiful girls and the promise of huge discounts, what would be your response when approaching the site? You can also use revolving and spinning flash animation, banner, and will certainly attract attention, but many in this case would be annoying.
Final point is familiarity with the prices for placement of banners. Check prices, we can conclude that the banner is a great tool for branding. With only one caveat: if your budget allows you to place a banner on at least a few popular subject areas.
Another tool online promotion is contextual advertising. In this case, the advertiser is not forced to offer something to the user but he has to respond to his interest. This increases the chances of committing a purchase. Run contextual advertising in the same Google.
A huge number of requests. In the model, everything looks perfect. Do you have an online store through which you sell, say, television. You buy keywords and phrases (those that users type in search box): ‘TV’, ‘buy a TV’, ‘buy a TV Sony’, as well as their derivatives – and the trick is done. All is good in theory. What to do when the online store of goods and 6 thousand for each of them can pick up dozens of requests? Moreover, the budget of any organization is limited, and a month will have no small amount of spread, even if the price per click is10 cents. So we decided to discard the common one-word queries (eg ‘antivirus’) and use only speak about what the user wants to buy software, such as ‘buy Kaspersky’, ‘price Photoshop’, etc. This will lower advertising costs and increase return from it.
Any web site deserves to receive website traffic. Learn how lots of site owners are building traffic from search engines today – this is part of IM strategy for successful site owners shown on this increase web traffic site.
And once you have nice traffic – then “make money with adsense” questions become very easy.
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