Search engine visibility can build or break a website. For those of you who use website as the only channel for doing business, shutting shop may be the sole viable possibility left in the given scenario.

The importance of link building stems from the importance of on-line visibility for any given website, and how it will be ‘effectively’ implemented to achieve this visibility. I have stressed on the word ‘effectively’ as a result of if done wrong, it could probably destroy everything you worked laborious to build. Over the years, I’ve got witnessed unnatural link building play havoc with organic ranking and has been surmised in countless posts.

Search engines, particularly Google, have ranking algorithms that think about links as a ranking parameter. There are lots of other ranking parameters but link building is the foremost abused/overused one. Several folks fail to comprehend the actual fact that it’d solely deliver the goods if done ‘Right’. Links coming in ‘fast and furious’ is possibly to trigger ‘link spam filters’ devised by search engines to keep spammers at bay. Drop in organic search rankings is the foremost probably outcome of link spamming. And you’ll not use ignorance as your alibi.

‘Slow and steady wins the race’ looks to be the mantra for successful link building. Building links at a pace that seems natural to look engines is imperative to avoid any detrimental effect. Nobody (including me) will be sure regarding the precise number of links that should be developed, over a bound period of time, to make it look natural. Your guess is as sensible as mine. Just kidding!

Anecdotal data suggests that five-8 links developed over a amount of one week will not attract the attention of spam filters. Whereas different folks may have their own numbers to go by, based on their experience, five-8 links/week is additional or less a general consensus.

Are there any exclusion to this rule, well yes – social media. The link acquisition speed on social media will be phenomenal if you hit the proper spot. Social media command an astounding foot-fall and the influx of links might surpass your wildest imagination. It shouldn’t, however, ring the alarm bell. Search engines treat them as regular links and are absorbed in the algorithm.

If I had to summarize this post in one line it might be “As organic food is to your health, natural link building is to your website.”

Currently I notice I could have done away with simply this one line. Never mind!

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