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Features To Look For In A Data Analytics Application

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Data Analytics is a very important process and is used by many organisations to analyse data they have in order to recognise any trends or results that can be beneficial. This analysis could highlight departments that are operating effectively, and others that are underperforming so changes can be made and performance can be optimised. If used correctly, data analytics can be a highly valuable tool within any organisation, and could provide business critical results that can give a company a competitive edge. There are many data analytics programs on the market today, and even though they are all different, the majority tend to contain a few key features.

There are three main functions that I think a data analytics program should be able to carry out. The first is collating data. This means the program needs to be able to access one or more data sources, retrieve relevant data and put it all in one place so analysis can be done. One obvious constraint on this process is the number and type of data sources that the program is able to access. Other additional features at this stage can be the use of parameters to make the data collected more relevant, or the use of aggregation to target and reduce the amount of data being retrieved.


This leads on to the second function I think should be present in a data analytics program. This is the analysis section, and there are many features that can assist with analysis. One of them is the ability to add formulas to data across and down a table, which is a key part of analysing raw data. The program may also allow any data being viewed to be filtered so the user only works with data that is relevant to their data analytics. As well as filtering, grouping can allow data to be sorted in to groups, again separating data so relevant information can be easily identified. Finally, data could be graphically represented through charts, which can help with analysis as it can be easier to observe and identify any trends or correlation.

The third main function I think makes up a data analytics program is the way it enables the user to present their findings. This could be done through the use of an in-built report builder within the program so you can easily create a report of any analysis. Alternatively there may be features to quickly produce charts, which can be beneficial in both the analysis and presentation stages. You can then use these presentation tools independently or together in order to produce a report and presentation for a meeting.

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Using SMS Text Message Coupons To Grow Your Business

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The use of coupons to drive business is by no means a revolutionary concept. As with any other industry, though, it is important to stay abreast of its changes. In the case of SMS Coupon Technology, staying ahead of the learning curve can help maintain redemption rates for your advertising dollars.

SMS Coupon Technology is also called Coupon-Text-To-Phone and it is a means whereby a consumer can send via text, a coupon directly to their cell phone from an online website. This is a technology that is taking hold in our economy and to a great extent will replace the traditional paper coupon format. In the first place, SMS coupon technology is a green technology where consumers will be able to choose to not only help the environment but also their pocketbooks by not having to spend and waste money on paper or ink. In addition, as with many forms of technology, the large cost savings resulting from a business choosing SMS Technology over traditional paper formats will drive business toward online audiences and paperless advertising mediums.

QuestionFish is a company that is positioned to help business revisit the way they use coupons. QuestionFish is a national social networking website and one of the resources they provide is a local coupon directory. Visitors to QuestionFish can choose to browse one of the many resources on the national database or jump one level deeper into the city of their interest. This creates an intended localized approach that segments visitors geographically, providing a more targeted audience for business owners to advertise to. Click to learn more about QuestionFish groups.

The method in which QuestionFish provides it’s coupon services to business owners is two-fold. There is an understanding that even though text messaging is highly prevalent in our country there will still be consumers
with a preference to print their coupons. Knowing this, QuestionFish is providing a printable PDF coupon at no charge for business clients that subscribe to it’s SMS Coupon program. This assures consumer flexibility
in coupon preference and also provides the business owner a increased opportunity at new and recurring customers. What’s great about the cost of the SMS Coupons is that there is no monthly fee. A mere $15 will buy a business 100 text message coupon credits and as long as those credits are active, their PDF duplicate coupon will remain active as well. Yes, so that means that if a text message coupon were never used, the PDF version would not have an expiration and could be downloaded by consumers as much as they liked.

A final note that is intriguing about SMS coupons is that there is a high redemption rate that results from consumers that actually download them. Compared to the low redemption rates of coupon mailers, SMS coupons can see redemption rates as high as 50% because consumers are actually choosing to send or print them for themselves. There is a lot of waste in traditional mailers that ultimately end in the trash can and then there is QuestionFish that has harnessed technology to reduce cost, increase ROI, and provide a pay as you go program. If you would like more information on how your business could benefit from SMS coupon technology in Chicago you can contact the Chicago QuestionFish Local Owner, Rodrigo de la Torre at (312) 212-3530 or here.)

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