Forum marketing is a great free marketing strategy and it can be a very effective way to generate leads for your network marketing business. However, there are several things to keep in mind.
Any time you use a free marketing method, it’s important to remember you are investing your time rather than your money, so these following suggestions will help you spend that time wisely!
8 Do’s And Don’ts Of Forum Marketing:
1. Nobody cares about your business. The last thing you want to do is join a forum and then begin pitching your opportunity. Instead, join the conversation and share some knowledge when appropriate.
The purpose of joining the forum is to meet other people, to build relationships and share information to help each other out. Over time, as you provide valuable advice and knowledge to the discussions you take part in, people will begin to recognize you as a leader. It’s important to remember, people join people and they are looking for leaders!
2. It is important that any and all links belong in your signature. Regardless if it’s for an affiliate offer or your primary opportunity, links belong in your signature. That’s why it’s there in the first place! The one exception is when you are providing a link to information or a helpful website, not affiliate offers or landing pages though.
Offer value and get involved in the discussions on the forums. Develop into a leader and the community will become interested in you, which is when they will go to your signature to find out more about you.
3. Don’t waste your signature by putting links to generic company websites and capture pages. You’ve taken the time to build good relationships with the community and offered them valuable advice and information. The last thing you want to do is turn them away by sending them to a generic company site or landing page.
Leaders have their own branded websites, so be that leader. Send them where you can build a stronger relationship with them by offering them more value such as a blog, for example. It’s important, however, that you have an opt-in form on your blog so they can join your mailing list while they are there.
Most forums have space to put a couple of links, so one can most certainly be to your own personally branded website/landing page. For example, if you are involved with a generic lead generation system like MyLeadSystemPro, which can help other network marketers build their business…that would be a great place to send them!
4. Don’t be a know-it-all. It’s important to be secure and exhibit leadership, but be considerate of other people and be mindful to not act like you know absolutely everything, because no one likes that!!
5. Don’t be scared to join a forum on a focus other than home business. For example, if you’re really into golf, it’s okay to join a golf forum and use your signature to say something like “Earning money online yet? I can show you how.”
6. Be consistent. It’s important to not go and join ten differnet forums at the same time because it won’t accomplish anything. It’s much more effective to choose 1-3, depending on how much time you have to devote to your marketing. You’re better off being more involved on fewer forums than less involved on more forums.
Once you join, get involved. Don’t just sit back and keep an eye on the conversation! Expect to devote 3-6 days a week, especially in the beginning. It’s important to set aside a certain amount of time to spend on each forum because, if not, time will just slip away!!
7. Be patient. It’s unreasonable to expect that you can join a few forums and then have hundreds of leads the next week. forum marketing can be very effective, but you must be patient. It takes time, but if you stick with it, it can be a great marketing technique. As always, you are either spending time or money. With forum marketing, it’s definitely your time.
8. Make sure to get involved on forums that get a lot of traffic. Use sites such as Alexa.com to help you with determining some active forums to join. Here are three examples of great forums for the network marketing niche:
RichDad
WarriorForum
BetterNetworker
It looks like it’s time to wrap things up! As with any other marketing technique, stick with it and be consistent. It’s not going to happen in a week, but if you stay consistent, forum marketing can be a great way to generate leads for your network marketing business. It can also be a good place to learn some new things, so don’t forget to do that while you’re there!
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