Let’s look it at an example of social networks. In social networks there are hundreds of millions of people around the world. Many people spend hours there almost every day. This is definitely a trend!
But does marketing in social networks have a sufficient force and precision today in order to replace fully email-marketing?
Let’s understand it.
One of the important factors in conducting marketing is the level of credibility of the target audience to the source of information, as well as impact point accuracy of information in the interest of the audience.
Keeping your mailing list, from my point of view, now has the highest degree of trust formation and aiming accuracy compared with other types of information impact.
This occurs for several reasons:
First, a subscriber of their own free will and interest subscribes to a specific mailing list. It does not happen so randomly, as you can often find yourself in a group of social networking.
Secondly, you can apply to the subscriber personally by name and use other data, personalizing the information for a specific person. This creates an effect of personal and direct communication and enhances the trust.
Third, a person looks specifically his email, selecting and waiting for messages addressed to him personally. The social networks do not give all this yet, therefore the quality of impact is lower.
Fourthly, keeping your mailing list, you can always fully control the situation. You are the master of your subscription list, your mailing and is the source of control. In social networks you do not control all channels of communication; you are a consequence of the very social network.
Fifth, if you open your theme group in the social network and attract people there, then further attempts to advertise anything openly in the group could be considered as direct advertising. For those actions you can get banned (blocking) of your group and, again, a lot of work to attract the target audience will go down the drain.
Sixth, there is also such an important factor as the price of advertising campaigns. For example, the cost of ads in networks of contextual advertising (including social networks) can be quite heavy.
And the main argument is that you will have to reduce your customer base in one list and then to communicate with these people directly in order to give them useful information, news of their business, report about discounts, do repeated offers, build a sales system. For these purposes people have not yet come up with a more efficient way than email-marketing.
Email-marketing is essentially a direct marketing. Its main advantage is that you directly as soon as possible, most personalized can reach your (not limited by the number) target audience of potential and actual customers. And only a voluntary email-marketing is able to give this to you.
Today many people lose the regular job and then start online business. But, as any type of business, Internet business also requires marketing and client base. One of the popular subject.
Nowadays we are living in the world where info makes life easier.
That