The question with a local
e-commerce
website is how best to advertise it. There are twoissues obviously there is the on-site search engine optimisation or SEO as well as the offsite SEO and advertising … geographydoes have a significant bearing on how you are to go about making your client find your goods.
On-site Search engine optimization will often take form around website you’re not too bothered about the geography of the customer but you certainly want to be presented immediately at the top of Google if someone types ” I would like a pair of Levi’s 512 boot cut jeans.” .
All the big corporations like Amazon, Argos Tesco’s et cetera obviously have Many warehouse locations where they can send their perishable goods from. What happens if you are in the perishable goods business and you are a local retailer that only has one location? Also why would you want to compete againstthe big operators across National geography when you can be more successfulby just becoming more popular in your own stomping ground. What if you’re a local tool and planthire franchise with one or two locations in a very specific county? There is no way you’re going to be able to stand up to someone like HS S or the big players. There are obviously specific plant Hire type directories you can advertise but in the end this sort of advertising accumulates cost, and erodes any budget you may have to put towards making your website more popular.
Therefore if you’re a local retailer aiming at a bespoke geography which could be County based or even neighbourhood based in an urban environment or even city wide …you must spend almost as much time concentrating on optimising the words that describe your area as much as the words that describe your products.
Now this obviously applies over all forms of website SEO not just specifically to e-commerce
sites. However, it’s a classic mistake that many new Internet startups make… They tend to concentrate too hard on the branding of the items they are selling or the descriptions and pay no attention to the likelihood ( or not as the case may be) of a client ordering from a larger distance away.
To be fair, it’s not that long ago that people were quite resistant to doing supermarket shopping online, but these days this is normal for many people. Personally, I never get it right and I do need to traverse the whole supermarket to see what products I need and want to buy.
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