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Keep It Short, Keep It Focussed

time Posted January 6, 2009 * Comments(0)
The market research industry and its clients love surveys.  There is nothing wrong in this - intelligence is at the root of all good marketing.  However, as market researchers, we sometimes feel a little guilty about the 20 minute customer satisfaction survey interview which ...

from The Market Research Blog from B2B International

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Customer Satisfaction on the Wane

time Posted December 26, 2008 * Comments(0)
A small third-quarter deterioration (0.1%) in aggregate customer satisfaction continues a decline that began in 2007, according to the American Customer Satisfaction Index (ACSI) The ACSI is a national economic indicator of customer evaluations of the quality of products and services available to household consumers in the ...

from The Market Research Blog from B2B International

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Making Amends & Developing Customer Loyalty

time Posted December 26, 2008 * Comments(0)
Customer loyalty is of paramount importance in today's economic climate.  We have many opportunities to satisfy our customers but what if on the one occasion we don't reach the dizzy heights we have set ourselves and a customer wishes to make a complaint! New research conducted by ...

from The Market Research Blog from B2B International

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Sustainability is here to stay

time Posted December 26, 2008 * Comments(0)
Being green is growing in importance, and it's an issue companies should ignore at their peril. According to new research commissioned by Yahoo, more than three in four consumers (77%) define themselves as "green".  57% claim to have made a green purchase decision within the past six months. ...

from The Market Research Blog from B2B International

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Driven To Distraction

time Posted December 26, 2008 * Comments(0)
In his latest Thursday Night Insight post, B2B Research Executive Oliver Truman reflects on his own experiences with the automotive industry and concludes that it isn’t just financial assistance that’s needed – it’s also a fundamental reappraisal of what customers actually want and need from their ...

from The Market Research Blog from B2B International

Filed under: B2B News, Market Research | Article tags: , , ,

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