Now in the software market for network marketing products only of 3-4 companies are presented. All programs presented in the market have both strong, and weaknesses.
What is the ideal software for MLM business automation?
Such software should include some systems: actually ERP system for automation and planning of internal processes, CRM system for automation of mutual relations between the company and clients and system OLAP with elements of “extraction of the data» for an all-round assessment of works of the company.
The system should be created on a platform giving a set of following standard functions: input of the information on distributors in system, viewing of a network in the form of the list or a tree, input of sales of distributors with possibility of their total estimation, conducting orders of the goods by distributors and an estimation of quality of work of suppliers to trace goods streams in a warehouse and in cash desk, compensation calculation, viewing and the press of bonus sheets, functions of reserve copying and restoration of the data.
Marketing plan is built in the separate module and its changes should not mention platform structure. The developer should provide possibility of input of standard conditions of marketing and use in system of their updating.
Separately it is necessary to discuss safety of system. Such platform should provide possibility of the multi-user work with conducting magazines of actions of users and input of the period of actions of the accounting record of separate users. Use of enciphering of the data for prevention of information leakage from the company is obligatory. In system should be realized possibility of expansion of functionality of a platform at the expense of embedding of own plug-ins – functional expansions.
The best variant when the developer gives not only system for head office of the company with possibility of calculation of compensation, but also the software for work in branches. Also it is necessary to consider distinction in demanded functionality at different levels of a network. If the global analysis of activity of a network is required to the company and by its results to carry out calculation of compensation and to plan growth of structures it is necessary for large leaders to estimate activity of a network, to reveal distributors with low motivation, to strengthen weak links and to plan the further development of the structure. For the majority of distributors is important presence of the convenient tool for conducting the list of acquaintances.
There are some recommendations about the choice of the software for automation of your business:
1. Choose actively used software with real introductions in other companies.
2. Specify at developers software plans for development, correlate them to plans for development of your company.
3. Create in your company group of implementers, motivate them, as efficiency of use of the software will depend on their work.
4. In the course of a software choice study demonstration versions and the documentation.
5. Think over the marketing plan together with developers of the software chosen by you. If the plan is ready, transfer it in an accurate kind without ambiguous expressions.
6. Help developers with your wishes and recommendations. After all only thanks to your support the software becomes better.
7. Do not save! The software – the investment into your future!

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