Tag Archives: Advertising Agencies

Internet Marketing Can Be Explained In 5 Minutes.

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As you know web marketing is still a great mystery to many Internet users. They consider Internet marketing to be a sort of foreign area of the web. They are convinced that Internet marketing is solely based on suspicious get-rich-quick schemes and huge crowds of scammers are ready to lure innocent beings into cunning traps.

I should say the truth web marketing can’t be removed
from this rather an unfaltering picture. But in reality web marketing
is mainly populated with hard working professionals who are busy with promoting
and selling brand products of the world’s
top 500 companies.

Now there are more than one billion Internet users who represent one big global consumer base. I should say that the total amount of products sold on the web has been
steadily growing every year as the virtual space gains popularity and
familiarity. By the way the recent studies have already shown that people prefer shopping online because they are often motivated by relatively low prices. Apart from that they also enjoy a wide selection of products and services. But the main benefit of making purchases online is that it’s very convenient to buy anything you like in the comfort of your home.

As you can see handling e-commerce is the sector of many
companies. A great number of hosting providers, advertising
agencies and certainly web designers work in this industry. Perhaps you’ve already noticed that e-commerce has already given rise to a new profession. I mean a professional
Internet marketer of course. This guy makes a lucrative living and he certainly enjoys it. And we naturally can’t do without his active assistance because nobody can help us to become financially independent.

In my opinion if you tell some professionals that you’re a real Internet marketer and you are earning your living online then most probably you’ll get
very skeptical looks and you’ll see
arched eyebrows of disbelief.

In fact it doesn’t matter how average people are skeptical in assessing the real potential of Internet marketing because the objective reality is that web marketing
has already become a really viable alternative for many professionals
dissatisfied with their current working conditions and hours. It has already become a real alternative for a great number of people from all walks of life. These days almost everyone can benefit from Internet marketing. Bored housewives, college students and even retired doctors can become successful in this field. As for me I know nothing more pleasant than
enjoying a part time income from the comfort of my sweet home. I’m sure that you’ll like it too because it’s really beneficial. To your great luck now there are a lot of web marketing tutorials available on the web and you can certainly use them to meet your objectives.

Do you know that you can save a big part of your budget in the Internet marketing plan if you think about creating web traffic from Google and other big search engines.

As search engine traffic are very targeted – they become your ideal clients. And this allows you to save big money on buying AdWords, banners, email promos and other typical internet marketing advertising. Start saving money now, you your budget more effectively.

And this will help you to boost your traffic and enhance your IM results.

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The Dos And Don’ts Of Celebrity Use In An Advertising Video

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In previous articles, I have talked about a type of approach to creating restaurant videos, which I refer to as the greatness by association technique. In this technique or template, the restaurant is touted via its association with something great. One video, for example, featured a couple on a serious romantic date at a featured restaurant. The video content implied that the restaurant was a quality establishment because it was used for a quality date. Another video featured film star Dennis Weaver visiting a pizza parlor, and eating their food.

Advertising agencies that specialize in celebrity endorsements for product promotion have given a lot of thought to the question of exactly how effective such endorsements are. Efforts have even been made to quantify the effect. And in China, celebrity endorsements have proven to be very effective.

Experts have elucidated powerful pluses and negatives that must be taken into consideration, when
a business considers hiring a star to promote their company branding or company products. It is important to avoid absolutes when thinking about using a star. For example, studies have shown there have been just as many mediocre ads with as without celebrities. Big name stars have been used successfully to maintain the image of large brands such as Pepsi. In this situation earlier established popularity can be enhanced. Brands wishing to establish values or shift their image with a celebrity, must be sure the star is not blemished, and that he or she reflects the company’s values. Small and large companies have successfully used unknown personalities whose on stage pressence just happened to fit the product they were touting.

A general celebrity trend to be cognizant of, is the greater number of celebrity scandals which fill the press, probably the result of more press coverage and greater numbers of paparazzis hounding celebrities in search of scanadalous material. So a new trend in star use has been to find lesser know stars or spoke persons, who nevertheless have the right personality, look or message for the product they are touting. For example, Subway received a letter from a man who lost over 100 pounds on a diet of 2 subway sandwiches a day. Subway made him a spokesman for their product, and the strategy subsequently boosted sales, and inspired other patrons to send in their stories of how subway sandwiches had helped them lose weight.

Many times, viewers will not recognize a star who is acting in a commercial. To counteract this, an advertisement agency using a star should make the video so that it will stand on its own, even if the star goes unrecognized.Celebrities won their status through their acting ability and their interesting on stage personality. They should therefore use it effectively when acting in a commercial. One Mother Pita Past Restaurant Commercial featured the late Dennis Weaver as a restaurant patron. Even if you wouldn’t recognize the former star of Gunsmoke, you couldn’t help noticing the way he rolled out the restaurant name and the words panzarella cheese. He was clearly a patron that was savoring the food in a way the audience could relate to.

Finally, when a company comes up with a celebrity endorsement that works, they should stick with it. Weight watchers used Sarah Furgeson, the former Duchess of York to endorse their organization, and over a subsequent three year period enrollment increased by 60%.

In summary, celebrity endorsement is a tried and true technique for product promotion, but the actual screen presence and personality of the celebrity needs to be taken into account and integrated into the content of the commercial. Lesser known figures can be just as effective as big names if their personality screen presence, look and message are appropriate for the product they are promoting.

Thanks to Winmax Video for sponsoring this article. Winmax is a video production company specializing in restaurant video corporate video and trade show videos.



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