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Beyond Six Sigma Book Review

time Posted June 20, 2006 * Comments(0)
There are some books that you love and there are some books that you absolutely hate. Beyond Six Sigma by Gary Plaster and Jerry Alderman is unique in that I both loved it and hated it. Continuous cost improvement and enhanced efficiencies are not the formula for long-term profitable growth. Growth comes from the external. Growth comes from the interaction of people and people do not always act in a reliable, statistically predictable fashion.
B2Bsee @ Articles : Business Marketing Management Newsletter : Taking Aim with The Cannon Advantage Filed under: B2B Trade News |

B2B Marketing Minute – Show #9 – Volume 1

time Posted June 19, 2006 * Comments(0)
Today companies are beginning to arm themselves with survey research. Listen this session to find out how companies go about it.
B2Bsee @ - B2B Marketing Minute Filed under: B2B |

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