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Podcast: Making Your Ads Work Harder

time Posted April 10, 2007 * Comments(0)

This week’s podcast (available at www.themarketresearchpodcast.com - B2B International’s podcast website) discusses the topic of of making your ads work harder. In doing this, it looks at how market research can improve the effectiveness of your advertising.

As well as being able to download the podcast from www.themarketresearchpodcast.com you can also listen to it on this very page. For your convenience we have poasted the mp3 below:

Making Your Ads Work Harder (06:36)
 

Making Your Ads Work Harder (Right Click and Choose Save As - if you wish to download)

from b2bsee * B2B Blog

Filed under: Branding, Market Assesment, Market Research, Podcast Audio, SMEs (Small Medium Enterprise)

Podcast: How To Avoid Competing On Price

time Posted March 6, 2007 * Comments(0)

This week’s podcast (available at www.themarketresearchpodcast.com - B2B International’s podcast website) looks at the issue of differentiation and ‘how to avoid competing on price’.

For your convenience you can listen to this Podcast using the player below or visit our podcasting site.

How To Avoid Competing On Price (24:49)
 

How To Avoid Competing On Price (Right Click and Choose Save As - if you wish to download)

from b2bsee * B2B Blog

Filed under: Market Assesment, Market Research, Pricing Strategy, SMEs (Small Medium Enterprise)

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