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Getting A Return On Investment From Your Market Research

time Posted December 1, 2008 * Comments(0)
Many b2b companies, rightly so, are asking for more from their market research budgets – what will be the return on investment (ROI) if we spend $100k? You would think that the pharmaceutical market is like every other industry sector with its ever tightening legislation, ...

from The Market Research Blog from B2B International

Filed under: B2B News, Market Research | Article tags: , , ,

Business buyers do not want to be delighted

time Posted November 27, 2008 * Comments(0)
Matthew Harrison this week lets off steam about the airline industry, arguing that organizations must concentrate their efforts on satisfying core needs before attempting to delight the market with extras. I left the office three hours before my flight, having cut short an important conversation with a ...

from The Market Research Blog from B2B International

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Breakthrough in measurement of student satisfaction

time Posted November 27, 2008 * Comments(0)
Market research specialist B2B International has developed INSTEP – a unique programme of measurements and action-based reporting of student experiences. The higher education sector globally is more competitive than it has ever been.  Educational establishments are under closer scrutiny than ever before, budgets are tight, ...

from The Market Research Blog from B2B International

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Strategic Marketing makes more profit

time Posted November 27, 2008 * Comments(0)
Many B2B industries, and the chemicals industry is a classic case-in-point, do not return enough on their investments, especially in the more mature economies where markets tend to become more "commoditised" and less well differentiated. These companies create a lot of value for their customers, but ...

from The Market Research Blog from B2B International

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Tips to Help Beat the Downturn

time Posted November 27, 2008 * Comments(0)
An article appeared in last week's Westchester County Business Journal entitled 'Marketing your business in an economic downturn'. It put forward some hints which may help you to grow your business when times are tough, especially as others around you may be curtailing ...

from The Market Research Blog from B2B International

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