Internet Marketing and advertising ideas

I have a friend who always seems to fail at every business opportunity he lays his hands. Do you know why? He thinks BIG! I mean really BIG!

He never looks at any opportunity unless he can make huge sums of cash. What always ends up happening is that he never has the cash flow to manage the opportunity that he wants so much to come true.

My main concern is that there are too many books in the market place that seduce people with large business ideas and impossible goals. Often it is better to think small and with incremental baby steps reach higher then was thought possible.

When people start thinking BIG, then even a positive outcome in business might not meet their initial goal leading to possible despair.

When you have small plans and perform better than expected this gives a boost to mind and body. If you have high goals and fail to reach them – even though you are successful in other people’s eyes – in your own mind you have failed.

Many of the business books out there tell you that you MUST think BIG. I disagree strongly. I like the philosophy of “think small and make it BIG”.

I believe in Baby Steps. It is amazing what you can achieve in 5 years if you take small baby steps at regular intervals. No matter what stage you are in your business, focus on the next small baby step. Step by step, you will get closer to your goal.

If you must then BIG, then start by thinking small and make gradual incremental steps towards your goals.

Now women excel at thinking small and planning small carefully calculated steps. This is probably why we are seeing more and more successful business women. They never seem to lose sight of their eventual business goal and also don’t get upset easily when the road throws up more challenges.

Even with product developments, small incremental improvements often work better then developing a brand new product. It is usually far cheaper to improve an existing product then to axe it and replace with something that hasn’t been tried and tested.

You can apply the same ideas when dealing with business clients. Remember that with customers it is often the small things that count like: how long did it take before someone answered the phone, how quick was the response to their query. The small etiquettes of business service also help you to attract the BIG clients.

Work hard, pay the price, and enjoy your work. The short term realities of business might be tough but the long term opportunities can be high. Stop thinking BIG and take small steps towards your goals and you might possibly achieve Greatness!

Written by Ricco Richardson
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Conveying trust to shoppers is critical to any online business, but especially to small businesses that lack the recognizable names and familiar brands of large retail chains. Thirty-five percent of online shoppers say they’re less willing to purchase from small, unknown e-businesses for fear that their personal information will be misused. So if you own a small online store, you’re starting out at a disadvantage because customers are weary of buying from you to begin with.

A high percentage of Internet users admit that privacy concerns limit their online purchases. In other words, communicating safety to shoppers is critical to your bottom line. Surveys consistently show the top fears of online shoppers – credit card theft, identity theft, spyware, and spamming – all center around their information being stolen or exploited. According to Fran Maier, of http://TRUSTe.org, there are many ways you can reassure your customers that their privacy is your priority:

• Third party privacy seals, such as those TRUSTe provides, go a long way in persuading customers that you value their privacy and won’t share their details without their consent. Adds Maier, “It also lets them know you’re under contract to abide by a set of privacy practices, submit to ongoing monitoring, and work to address any issues that arise.”

• Privacy statements inform customers what data you’re collecting and exactly what you’re going to do with it.

• A security policy tells customers how you’re protecting their information.

• A dispute resolution or redress policy gives customers the confidence that, in the event of a problem, there’s a neutral third party who will help them resolve their complaint.

Go the Extra Mile
Too many E-Biz owners view security and privacy as a necessary hassle – like visiting the dentist. But consumers appreciate companies that value their privacy, and that appreciation translates into more addresses, more transactions, and more repeat customers. You can take additional measures to further safeguard your customers’ information:

• Research your vendors and partners, and make sure they’re reputable. Read their privacy policies, and ask them about their privacy practices until you’re satisfied. This not only conveys to them that your customers’ privacy is your priority, but that you expect it to be their priority as well.

• Watch out for companies that offer abnormally high commissions to advertise with you. Often, they’re less interested in the products they’re asking you to promote, and more interested in selling your buyers’ info to companies who’ll pay top dollar for lists of targeted leads. Your customers will end up getting spammed, and your reputation will suffer.

• Use a shredder for your business papers and be careful about where you put your trash. It sounds crazy, but it happens all the time – people steal critical information right out of the garbage can.

• Install good anti-spyware and anti-virus programs on your business computer to protect your buyers’ information – and your own – from key loggers and other aggressive applications.

When you carefully control your buyers’ information – and who has access to it – you contribute to building good customer relationships. Consumers want to know their details are secure, so online retailers who their privacy concerns seriously are going to have satisfied customers coming back again and again. Asserts Maier, “When shoppers feel like you’re protecting their interests, you’ll see a big difference in your bottom line.”

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