Media Blogs & Sites (Circulation Management)

Posted By b2bsee on November 30, 2007
There are indications that direct mail list testing and buying are down and that more publishers are retreating into an internal database environment where they generate lists on their...

from b2bsee * TelemarketingFAQ

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Media Blogs & Sites (Circulation Management)

Posted By b2bsee on November 30, 2007
There are differing viewpoints on the current regulatory environment, says Kathy Henry, group director of strategic communication and audience development for the CMP Electronic and Game/Dobbâ??s/ICMI groups. Basically, it all comes down to policy and...

from b2bsee * TelemarketingFAQ

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Media Blogs & Sites (Circulation Management)

Posted By b2bsee on October 21, 2007
Worldata, the exclusive manager of the Harte-Hanks Ci Technology Database (CiTDB) introduced 212 new data segments for the postal, telemarketing and email lists of the CiTDB, as well as an online count tool and a...

from b2bsee * TelemarketingFAQ

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Media Blogs & Sites (Circulation Management)

Posted By b2bsee on October 1, 2007
Circulation marketing/audience development is on the leading edge of the publishing industry these days, and nowhere is this more evident than in the circulation departmentâ??s relationship with its fulfillment...

from b2bsee * TelemarketingFAQ

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Media Blogs & Sites (Circulation Management)

Posted By b2bsee on August 8, 2007
In testimony before the Senate Committee on Commerce, Science and Transportation last week, Jerry Cerasale, DMA senior VP for government affairs, expressed the concerns of telemarketers over the rapidly increasing annual access fees to the National Do Not Call Registry, as well as complaints over...

from b2bsee * TelemarketingFAQ

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Media Blogs & Sites (Circulation Management)

Posted By b2bsee on June 7, 2007
Fitness Professional magazines acquire the most subscribers through telemarketing, according to a May 2007 analysis of controlled circulation business magazines conducted by IQ...

from b2bsee * TelemarketingFAQ

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Media Blogs & Sites (Circulation Management)

Posted By b2bsee on April 30, 2007
In an ever-changing business like circulation, everyone agrees itâ??s important to look at key metrics to gauge performance. These figures help you set goals, compare yourself to your competition, and track your...

from b2bsee * TelemarketingFAQ

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Media Blogs & Sites (Circulation Management)

Posted By b2bsee on March 27, 2007
More and more b-to-b controlled circulation executives hold audience development titles, partially in recognition of their companiesâ?? need to find a full solution to the types of audience challenges being posed by internal customers, subscribers and advertisers in multiple...

from b2bsee * TelemarketingFAQ

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Media Blogs & Sites (Circulation Management)

Posted By b2bsee on March 1, 2007
More and more b-to-b controlled circulation executives hold audience development titles, partially in recognition of their companiesâ?? need to find a full solution to the types of audience challenges being posed by internal customers, subscribers and advertisers in multiple...

from b2bsee * TelemarketingFAQ

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