Can Short-Term Brand “Candidate Obama” Transform Successfully Into Long-Term Brand “President Obama” Posted By : Dan Herman

Posted By on May 22, 2008
Clinton is already running a presidential campaign, i.e., attempting to build a long term brand. She is trying to inspire trust, while Senator Obama is spreading enthusiasm, taking advantage of the benefits of short term branding.

from * Article Metropolis.com: Marketing | Branding

Filed under: B2B News, Branding

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